Market Location Review: Pricing, Pros, Cons, and Better Alternatives
Market Location won't tell you what anything costs until you get on a call. Their Trustpilot page sits at 3.2 out of 5, and one customer says they were promised 50 leads but received 13. It's only four reviews, but the negative ones share similar themes - worth factoring in before you sign.
30-second verdict: Market Location offers telephone-verified UK business data with TPS/CTPS screening and solid compliance credentials. It fits UK telemarketing campaigns needing postal and phone data. But pricing is completely opaque, there's no self-serve option, and customer reviews flag lead delivery failures. For teams that need verified emails at scale with transparent pricing, Prospeo is the cleaner fit - free tier, 98% email accuracy, ~$0.01/email.
Best for: UK TPS/CTPS-screened telemarketing lists and managed data services.
Avoid if: You need self-serve list building, instant pricing, or international coverage.
What Is Market Location?
Market Location is a UK-based B2B data provider that's been operating for over 50 years. Per their website, the company runs a 70-seat UK call centre making 300K+ update calls per month, maintaining a database of 1.7 million active UK businesses and 750K+ decision-maker emails.
Their flagship product is the Bizi platform - an online count tool for segmentation, targeting, and data analysis. Coverage is UK-only. Here's what you can actually buy:
- Telemarketing data - TPS/CTPS-screened phone and postal lists
- Contact data - decision-maker emails and phone numbers where available
- Intent data - intent dataset built around IP addresses and associated contacts (see intent data)
- New business/startup lists - recently registered companies
- Sector-based marketing lists - filtered by SIC code and industry
Pricing Breakdown for 2026
Here's the thing: if you can't see pricing, you can't sanity-check ROI. Market Location doesn't publish a single number. Their Datarade listing says records are priced based on quantity, update frequency, and fields required, with discounts for longer-term projects. That's it.
In our experience reviewing UK data vendors, "custom quote only" usually correlates with five-figure annual deals. A realistic budget range is £5,000-£20,000+/year depending on volume and contract length. For context, ZoomInfo often starts around ~$15k/year at entry level, while SMB tools run ~$36-$99/month. If you're buying telemarketing-ready phone and postal datasets with managed services, budget in the five figures annually.
Market Location also holds a G-Cloud 14 listing, which adds procurement credibility for public sector buyers.
| Provider | Pricing Model | Typical Cost |
|---|---|---|
| Market Location | Custom quote | ~£5k-£20k+/yr |
| Prospeo | Self-serve, per credit | Free / ~$0.01/email |
| Cognism | Annual contract | ~$25k/yr + $2.5k/yr per user |
| Lusha | Per user/month | From $36/user/mo |
| Lead411 | Monthly plan | ~$99/mo |
Lead411 is a lower-cost, US-centric option included here as a transparent pricing anchor. Costs shown in the currencies commonly quoted for each tool.
Pros and Cons
Pros:
- 98% phone connectivity claimed on their UK telemarketing/contact datasets
- TPS/CTPS screening built into telemarketing datasets
- Strong GDPR and PECR compliance positioning (compare with ethics in sales)
- Industry accreditations frequently highlighted in their materials
- 300K monthly verification calls keep records relatively current
Cons:
- No public pricing - you can't get a ballpark without a sales call
- 3.2/5 on Trustpilot with lead delivery complaints
- No self-serve access - everything goes through their team
- Staff turnover has caused service gaps; one review mentions a lost account manager
- UK-only coverage - useless if you sell internationally
Market Location hides pricing behind sales calls and delivers as few as 13 leads when 50 were promised. Prospeo gives you 300M+ profiles with 98% email accuracy, 30+ search filters, and transparent pricing at ~$0.01/email - no contracts, no gatekeeping. Snyk's 50 AEs dropped bounce rates from 35% to under 5%.
Get verified emails in minutes, not after a six-month sales cycle.
What Customers Actually Say
The Trustpilot reviews paint a concerning picture, even with a small sample. One customer was "promised 50 leads over 6 months" and after a full year received just 13, describing quality as extremely low. Another reported zero leads delivered over six months, with their salesperson leaving and no follow-up.
A third reviewer raised a GDPR complaint, saying Market Location "harvested my details" and refused to disclose the source or remove them from the mailing list. That's a rough look for a company that leads with compliance as a differentiator.
On the positive side, one review praises the company's accreditations and notes they're "respectful to recipients." We've seen lead-delivery disputes like these become painful when there's no written delivery SLA. If you do engage, get specific numbers and timelines in writing before you pay (use a tighter discovery questions checklist).
Better Alternatives
Let's be clear about the comparison here: Market Location is a UK telemarketing data provider with managed services. The tools below are email-first and self-serve - a fundamentally different approach to B2B prospecting. If you're after phone-ready UK postal lists, these won't replace Market Location directly. But if you need verified contact data you can access today without a sales call, read on.
Prospeo
The strongest option if you need verified B2B emails fast. Prospeo covers 300M+ professional profiles with 98% email accuracy and a 7-day data refresh cycle - compared to the 6-week industry average. Start free with 75 emails/month, then scale at ~$0.01 per email. No contracts, no sales calls. You get 30+ search filters including buyer intent, technographics, job change signals, and headcount growth (see firmographic filters), plus native integrations with Salesforce, HubSpot, Smartlead, Instantly, and more. Real results back it up: Snyk's 50 AEs cut bounce rates from 35-40% to under 5% and grew AE-sourced pipeline 180% (benchmarks: email bounce rate).
Cognism
The enterprise benchmark for UK and EU phone-verified mobiles. Cognism offers a much larger global database than Market Location, but at ~$25k/year plus $2.5k per user, it's firmly enterprise territory. Worth it for 20+ seat sales orgs running EMEA campaigns. Skip this if you're a small team - the price tag doesn't make sense below a certain headcount (see enterprise B2B sales).
Lusha
Credit-based and self-serve, starting at $36/user/month. Lusha works well for small teams needing occasional lookups without annual commitments. UK coverage is thinner than Market Location's, but instant access and transparent pricing make it far easier to evaluate. We've found it most useful as a supplement rather than a primary database (more options: best sales prospecting databases).
Custom quotes and UK-only coverage limit who Market Location can serve. Prospeo covers 300M+ global profiles on a 7-day refresh cycle, starts free with 75 emails/month, and integrates natively with HubSpot, Salesforce, Instantly, and more. Stack Optimize built a $1M agency on Prospeo data with bounce rates under 3%.
Skip the quote request. Build your first list in 60 seconds.
Final Verdict
Market Location has real strengths in telephone-verified UK data and compliance credentials. But the opaque pricing and Trustpilot complaints make it a risky bet - especially when you weigh the pros and cons against self-serve alternatives with transparent costs. If you do buy, insist on a written delivery SLA with specific numbers and timelines. For teams that need verified emails, global coverage, and pricing they can actually see before committing, there are better options on the table (see B2B lead generation solutions).