Success.ai Pricing: What You Actually Pay in 2026
Success.ai has two separate pricing pages with different plan names, different prices, and different feature sets. The main pricing page shows Leads plans. A separate buy-now page shows the cold email/outreach bundle plans. Third-party sites like G2 snapshot pricing at different times, so you'll see yet another number - $39/mo for Starter - floating around. We've compared all three sources side-by-side, and the numbers below reflect what's live on Success.ai's own pages as of early 2026.
30-Second Verdict
Leads Plans Breakdown
Success.ai's Leads product is the sales prospecting database access layer - contact lookups, export credits, and buyer intent data. You only burn credits when you export; profile lookups are unlimited across all tiers.
| Plan | Monthly | Annual | Credits/mo | Intent Topics |
|---|---|---|---|---|
| Starter | $49/mo | $37/mo | 2,000 | 1 |
| Growth | $99/mo | $74/mo | 5,000 | 6 |
| Infinity | $199/mo | $149/mo | 15,000 | 12 |
| Enterprise | Custom | Custom | Custom | Custom |
The jump from Starter to Growth is worth it for most teams: you get more credits, more intent topics, HubSpot integration, and Webhooks API access. Extra seats come with Growth (1 additional paid user) and Infinity (5 additional paid users). Infinity makes sense if you're running multi-rep outbound at scale, but for a solo operator or two-person team, Growth covers the bases without the sticker shock.
Outreach Bundle Costs
The outreach/cold email bundle covers sending, warmup, sequences, and a unified inbox. It lives on a completely separate page, which is the main reason people see conflicting plan names and prices across the web.
| Plan | Monthly | Annual | Email + Phone Exports | Mailboxes |
|---|---|---|---|---|
| Free | $0 | $0 | 50 email + 50 phone | Not specified |
| Starter | $59/mo | $35/mo | 1,200 + 1,200 | 5 |
| Growth | $99/mo | $59/mo | 5,000 + 5,000 | 100 |
| Scale | $149/mo | $89/mo | Unlimited (fair usage) | 250 |
Active contact limits scale with each tier: 50 on Free, 6,000 on Starter, 200,000 on Growth, and 500,000 on Scale.
The free plan is genuinely useful for testing - 50 exports, 300 emails/day, unlimited warmup, 500 AI Writer credits, and lead enrichment. Paid tiers also include AI Writer credits that ramp from 10,000 on Starter to 30,000 on Scale. The annual discount on these plans is about 40%, which is aggressive compared to most SDR tools.
Success.ai charges $10 per 2,500 email verifications on top of your plan. Prospeo bakes verification into every credit - 98% accuracy, no add-ons, no surprise line items. At ~$0.01/lead, your 3-person SDR team saves hundreds monthly compared to stacking Success.ai's Leads + verification costs.
Stop paying extra to verify the data you already paid for.
Add-Ons and Hidden Costs
Here's where the sticker price gets messy:
- DFY account setup: $3/Google Workspace account + $12/domain
- Email verifier: $10 per 2,500 verifications
- Additional LinkedIn accounts: $20/account
- Additional WhatsApp accounts: $20/account
- Dedicated success manager: $99/mo
The email verifier add-on is the one that stings. Success.ai markets a "700M+" leads database, but email verification costs extra at $0.004 per verification. In our testing, this catches most teams off guard. For a platform that sells itself on verified contacts, charging separately for verification feels like a bait-and-switch.
If you're trying to reduce bounces, it helps to understand email bounce rate benchmarks and what actually causes them.
G2 reviewers rate Success.ai 4.8/5 across 277 reviews, but affordability is a recurring concern once you stack both product lines. One reviewer put it bluntly: "I can't afford the subscription." When Leads + outreach + verification add-ons combine, the total bill can double what you expected from either pricing page alone.
What "Unlimited" Really Means
The Scale plan advertises unlimited email and phone exports, but the fine print on the buy-now page reveals fair-usage caps: 1M monthly exports and 100K daily exports. That's generous for most teams, but it isn't unlimited. Similarly, "unlimited email sending" is still constrained by your mailbox limit - 250 on Scale.
If a platform says "unlimited" with an asterisk, read the asterisk.
Real Cost Scenarios
Solo founder, outreach only: You want the Growth plan for multichannel sequences and 100 mailboxes. That's $59/mo on annual billing. Add the email verifier for 2,500 checks at $10. Total: roughly $69/mo for that block of verification, and it climbs from there as your volume grows.
3-person SDR team, leads + outreach: You need Infinity Leads at $149/mo annual for 15,000 credits and intent data, plus Scale at $89/mo annual for 250 mailboxes. Add the verifier. You're looking at $238+/mo on annual billing - before Google Workspace setup costs if you're spinning up new sending infrastructure. That said, the volume-based pricing is still cheaper than per-seat tools like Salesloft or Outreach, where three reps would run $300+/mo easily.
Let's be honest: most teams under 5 reps don't need both Leads and outreach from the same vendor. Buy the best data you can find, plug it into whatever sending tool you already use, and skip the bundled tax. (If you’re rebuilding your outbound motion, start with these sales prospecting techniques.)
How Success.ai Compares on Price
| Tool | Starting Price | Database Size | Includes | Notes |
|---|---|---|---|---|
| Prospeo | Free tier | 300M+ | Verification included, 98% accuracy | ~$0.01/lead |
| Success.ai | $35/mo (annual) | 700M+ | Outreach; verification is $10/2,500 add-on | Two separate pricing pages |
| Instantly | $47/mo (per module) | 450M+ | Outreach + Leads modules start at $94/mo together | Modular pricing |
| Smartlead | $39/mo | No database | Outreach + 2,000 verified emails/month | Need separate data source |
Instantly splits into separate modules for Outreach, Leads/credits, and CRM - buying Outreach + Leads together starts at $94/mo on the Growth tiers. Smartlead is outreach-first at $39/mo with no built-in database, so you'll need a separate data source regardless.
If you already own a sending tool, you don't need Success.ai's bundled outreach. Prospeo gives you the data layer alone - 300M+ professional profiles, 98% email accuracy, a 7-day data refresh cycle, and verification baked into the base price. No $10/2,500 add-on. The free tier includes 75 verified emails/month, so you can benchmark accuracy against Success.ai's database before spending anything. Teams like Snyk cut bounce rates from 35-40% to under 5% after switching, and Stack Optimize maintains 94%+ deliverability across all client campaigns.
If you want to pressure-test deliverability before scaling volume, use an email deliverability guide and track email velocity as you ramp.
Skip Success.ai's Leads product entirely if you don't plan to use their outreach sequences - you'd be paying for a bundled platform when all you need is clean data.
Success.ai refreshes data on an undisclosed cycle. Prospeo refreshes every 7 days - 6x faster than the industry average. Snyk cut bounce rates from 35-40% to under 5%. Stack Optimize runs 94%+ deliverability across every client. Fresh data means fewer bounces and more replies.
Get the data layer without the bundled outreach tax.
FAQ
Does Success.ai have a free plan?
Yes, but only for the outreach/cold email bundle. The free tier includes 50 email exports, 50 phone exports, 300 emails/day, unlimited warmup, lead enrichment, and 50 active contacts. The Leads database product doesn't have a free tier.
Can I buy Leads without Outreach?
Yes. Leads pricing is published separately from the outreach bundle. You can subscribe to one or both, but costs stack - there's no combined discount.
What's the annual billing discount?
Leads plans save roughly 25% on annual billing. The outreach bundle saves about 40% annually - Growth drops from $99/mo to $59/mo, for example. Both discounts require upfront annual payment.
What's a cheaper alternative for data only?
Prospeo starts free with 75 verified emails/month and scales at roughly $0.01 per lead with verification included - no separate add-on. It also refreshes data every 7 days versus the industry-average 6 weeks, which means fewer bounces and less wasted spend on dead addresses.