Upsales Pricing, Reviews, Pros and Cons (2026)
You just got off a demo with Upsales. The product looked sharp, the Fortnox integration clicked, and then you asked about pricing - and got a "let's schedule a follow-up." Their pricing page returns a 404. That tells you everything about how the rest of this research is going to go.
We did the digging so you don't have to.
30-Second Verdict
Upsales is a solid all-in-one CRM for Nordic B2B companies deep in the Fortnox ecosystem. But the pricing is opaque, contracts auto-renew with a 3-month cancellation window that's caught real users off guard, and limited customization is the most-cited complaint. If you're outside Scandinavia or need flexible workflows, Pipedrive or HubSpot will serve you better for less money - and whichever CRM you choose, filling it with verified contacts matters more than the tool itself.
What Is Upsales?
Upsales positions itself as an end-to-end B2B revenue platform: CRM, marketing automation, and BI rolled into one. It's built for the Nordic market - 92% of its G2 reviewers are European, and 70% come from small businesses. The platform leans heavily on its Swedish company database and Fortnox integration to differentiate.
Think of it as the CRM you'd pick if your entire business runs through Swedish accounting software. Outside that niche, it barely registers on Reddit or broader sales communities compared to global CRMs.
What You'll Actually Pay
Upsales doesn't publish pricing. OMR confirms the provider "does not communicate any price information." The best concrete number comes from G2: £49/user/month, plus a platform fee you'll negotiate directly.
Here's what a 10-person team should budget:
| Line Item | Estimate |
|---|---|
| Per-seat cost | £49/user/mo x 10 = £5,880/yr |
| Platform fee | £2,000-£9,000/yr (est.) |
| Total annual | £7,900-£14,900/yr |
| Avg. discount | ~9% per G2 pricing insights |
Implementation typically takes under a month, with ROI at around 14 months. The 14-day free trial supports up to 30 users with no credit card required, and you can import ERP data during the trial.
Here's the thing: hiding your pricing page in 2026 is a choice. It signals either that pricing varies wildly by deal or that they don't want easy comparison shopping. Either way, it puts buyers at a disadvantage during negotiation (and it’s worth knowing your walk-away point before you get on the call).
Upsales Pros
Based on 178 G2 reviews (4.5/5 overall):
- User-friendly interface - One of the most-mentioned positives in G2's pros/cons summary, with 3 separate mentions calling it intuitive for day-to-day sales work.
- Sales + marketing in one tool - The convergence of CRM, marketing automation, and lead management tops the benefit list. Teams previously running separate tools appreciate the single-pane view.
- Fortnox integration - If you're a Swedish B2B company, this is the killer feature. Orders and invoices sync between Upsales and Fortnox, and paid status syncs back automatically.
- Vendor-claimed 22% sales increase - Take that with skepticism, but it's the number they're standing behind.
Upsales claims a 22% sales increase - but that number means nothing if your reps are emailing dead addresses. Prospeo feeds your CRM 98% verified emails and 125M+ direct dials, refreshed every 7 days. At $0.01 per email, it costs less than one month of Upsales' platform fee.
Stop paying CRM prices for stale data. Start with verified contacts.
Upsales Cons
The cons are more telling than the pros. Limited customization tops the complaint list with 4 G2 mentions - and for a CRM, that's a dealbreaker for many teams.
- Limited customization - The number-one complaint. Fields, workflows, and reporting can't be bent to fit non-standard processes.
- Learning curve - Despite ease-of-use praise, the breadth of features creates onboarding friction, especially around marketing automation (3 mentions).
- Outdated quoting and weak mobile - The quoting tools feel like an afterthought, and mobile functionality lags behind competitors.
- Overloaded UI - A Trustpilot reviewer from Sweden described it as "overloaded with information" with "weak UI/UX."
Contract Warning: Multiple Trustpilot reviewers report that Upsales requires cancellation 3 months before contract expiration. Miss that window and you're locked in for another full year. One reviewer paid for 12 additional months they didn't need, then switched to Pipedrive, calling it "much better and cheaper." Get cancellation terms in writing before you sign.
Who Should (and Shouldn't) Use It
Good Fit
Swedish or Nordic B2B SMBs running Fortnox will get the most value. If your sales process is relatively standard and you want CRM plus marketing automation in one platform, Upsales delivers. Teams under 50 people who don't need deep customization will find it productive within weeks (especially if you already have a clean lead status setup).
Skip This If...
You're outside Scandinavia. The Swedish company database and Fortnox integration are the main differentiators, and without them you're paying a premium for a less flexible CRM. Also skip it if you need deep workflow customization, if opaque pricing and rigid contracts make your procurement team nervous, or if you're running global outbound at scale (in that case, start with a tighter ideal customer profile and a repeatable lead generation workflow).
Our hot take: If your average deal size is under EUR10k and you aren't based in Sweden, you almost certainly don't need Upsales. Pipedrive at $14/user/month plus a proper data tool will outperform it.
Best Upsales Alternatives
| Tool | Starting Price | Free Tier/Trial | Best For | G2 Rating |
|---|---|---|---|---|
| Pipedrive | $14/user/mo | 14-day trial | Visual pipeline, SMBs | 4.3/5 |
| HubSpot Sales Hub | $15/user/mo | Free CRM | Ecosystem, scaling | 4.4/5 |
| Freshsales | $9/user/mo | Free tier | Easy setup, budget | 4.5/5 |
| Salesforce | $25/user/mo | 30-day trial | Enterprise scale | 4.4/5 |
For most non-Nordic SMBs, Pipedrive is the strongest value. For teams planning to scale past 50 reps, start with HubSpot.
Pipedrive
This is the tool Upsales users actually switch to. A Trustpilot reviewer who left called Pipedrive "much better and cheaper" - and at $14-$99/user/month with no platform fee, the math checks out. Pipedrive won't give you marketing automation or a Swedish company database, but its pipeline management is best-in-class for SMBs. We've seen it recommended consistently in r/sales threads as the go-to for small teams that want something visual and fast to set up, without the bloat of enterprise platforms.
HubSpot Sales Hub
Reviewers on G2 specifically note HubSpot is "easier to do business with" than Upsales. The free CRM is genuinely usable, paid plans run $15-$150/user/month, and the ecosystem - marketing, service, CMS - is unmatched. Costs escalate fast once you add contacts, but the pricing transparency alone is worth the switch from an opaque model.
Freshsales
The budget pick. Free tier available, paid plans from $9-$59/user/month, and reviewers consistently flag it as easier to set up and administer. If you don't need Nordic-specific features, this is a smart starting point.
Salesforce Sales Cloud
Teams that outgrow Upsales' customization limits typically land here. Plans run $25-$330/user/month with enterprise-grade flexibility - the exact thing Upsales lacks. It's overkill for a 10-person team, but if you're scaling fast and hitting walls with rigid workflows, Salesforce is where you'll end up anyway.
The Upstream Problem No CRM Solves
Let's be honest: your CRM is only as good as the data flowing into it. Upsales, Pipedrive, HubSpot - none of them solve the upstream problem of finding verified contacts to fill your pipeline. We've watched teams agonize over CRM selection for months, then load it with garbage data and wonder why nothing converts. A tool like Prospeo covers 300M+ profiles with 98% email accuracy and a 7-day data refresh cycle, starting free with 75 verified emails per month. Pair it with whichever CRM wins your evaluation and you'll have a leaner, more effective stack (and if you’re comparing providers, start with our breakdown of data enrichment services and best sales prospecting databases).
Switching from Upsales to Pipedrive or HubSpot? The CRM doesn't matter if the contacts inside it bounce. Prospeo's 5-step verification delivers 98% email accuracy - teams using it book 35% more meetings than Apollo users and cut bounce rates below 4%.
Pick any CRM you want. Just fill it with data that actually connects.
FAQ
Does Upsales offer a free trial?
Yes - 14 days, up to 30 users, no credit card required. You can import ERP data from Fortnox during the trial, which makes evaluation far more realistic than most CRM trials that force you to use dummy data.
What's the cancellation policy?
You must give three months' written notice before your contract expiration date. Miss that window and you auto-renew for a full year - multiple Trustpilot reviewers have confirmed this the hard way. Get exact terms in writing before signing.
Does Upsales integrate with Fortnox?
Yes, and it's the platform's strongest integration. When an opportunity hits 100% probability, an invoice is created in Fortnox, and paid status syncs back into Upsales automatically. If you're not using Fortnox, this advantage disappears entirely.
What's a good alternative for teams outside Scandinavia?
Pipedrive at $14/user/month handles pipeline management with transparent pricing and no platform fees. It's the most common destination for ex-Upsales users based on the Trustpilot reviews we've read. Pair it with a dedicated data tool for verified contacts and you'll have a stack that costs less and performs better than Upsales outside the Nordic market.