Ampliz vs Wiza: Which B2B Data Tool Fits Your Stack?
There's basically one public Ampliz vs Wiza comparison out there - a SaaSHub directory snapshot from 2021 - and it's useless now. This side-by-side covers current 2026 pricing, real plan limits, and the use-case math that actually matters when you're choosing between these two platforms.
30-Second Verdict
Ampliz if you need APAC coverage or healthcare segmentation - 5.3M+ HCPs, 10M executive contacts, 50+ healthcare targeting attributes.
Wiza if your workflow starts on LinkedIn and you need fast list exports with real-time SMTP verification.
What Each Tool Does
Ampliz is positioned as an APAC-focused B2B data platform with a large database footprint - 400M+ business profiles across 16 countries - and a deep healthcare vertical. If you're prospecting into hospitals and targeting HCPs by specialty, procedures, practice history, or location, Ampliz is one of the few tools that even attempts this. They also offer a Chrome extension called SalesBuddy and let you export lists to your CRM via CSV download.
Wiza is a different animal entirely. It exports contacts from LinkedIn profiles through a Chrome extension in real time, runs live SMTP verification on the results, and pushes everything into your CRM. Wiza serves nearly 500,000 individuals and 50,000+ companies. It's a workflow tool; Ampliz is a database. Different jobs.
On accuracy: Ampliz markets 95%+ deliverability, and Wiza markets 99% data accuracy on its G2 pricing page. Those are vendor numbers - take them with the usual grain of salt.
Feature-by-Feature Breakdown
| Feature | Ampliz | Wiza | Winner |
|---|---|---|---|
| Data source | APAC B2B database + healthcare datasets | LinkedIn-based export workflow | Ampliz (broader standalone data) |
| Scale | 400M+ business profiles across 16 countries; 10M executive contacts | Serves nearly 500K individuals; exports from LinkedIn | Ampliz |
| Email verification | 95%+ accuracy/deliverability positioning | Live SMTP verification + 99% data accuracy positioning | Wiza |
| Phone numbers | Included (availability varies by record) | Included via plan quotas; overages apply | Tie |
| Healthcare data | Deep - 50+ attributes; 8,203 hospitals | None | Ampliz (no contest) |
| APAC coverage | Core strength | Limited | Ampliz |
| Chrome extension | Yes (SalesBuddy) | Yes | Tie |
| CRM integrations | CSV export (works with any CRM) | Native integrations: Salesforce, HubSpot, Pipedrive, Zapier, and more | Wiza |
| Export format | CSV export | CSV + CRM push (varies by plan) | Tie |
| API access | Not publicly listed | Yes (Team/Enterprise) | Wiza |
Operational Risk Worth Knowing
LinkedIn-based export tools like Wiza operate in a gray area around platform terms of service. Accounts can face restrictions if you export aggressively without rate limits or dedicated accounts. Ampliz doesn't carry this risk because it's built around its own database and healthcare datasets.
Found vs. Verified: Why It Matters
Finding an email and verifying it are two different things. Unverified lists can easily hit hard-bounce rates in the 5-20% range, and once you're above roughly 5%, deliverability problems snowball fast - your domain reputation takes hits that are expensive to reverse, your inbox placement drops, and suddenly even your good emails aren't landing.
This is where Wiza's live SMTP check adds real value over raw database exports. And it's where a dedicated verification layer on top of either tool pays for itself in domain reputation alone.
If you want a deeper framework for keeping bounce rates down, start with an email deliverability baseline and track your email bounce rate by campaign.
Wiza's live SMTP check helps, but 98% email accuracy shouldn't cost $0.15 per overage credit. Prospeo verifies every email through a 5-step process with catch-all handling and spam-trap removal - at roughly $0.01 per email. Data refreshes every 7 days, not 6 weeks.
Stop paying overage fees for emails that should have been verified from the start.
Pricing Breakdown
| Plan | Ampliz | Wiza |
|---|---|---|
| Free | $0 (10 credits) | $0 (20 emails, 5 phones) |
| Starter / Monthly | $50/mo (100 credits) | $49/mo (100 emails, 100 phones) |
| Yearly / Email | $480/yr (100 credits/mo) | $99/mo (500 emails) |
| Email + Phone | - | $199/mo (500 emails + 500 phones) |
| Annual Unlimited (Email) | - | $990/yr |
| Annual Unlimited (Email + Phone) | - | $1,990/yr |
| Team | Healthcare: custom | $449/mo (3+ users, billed annually) |
Overages matter. Wiza charges $0.15 per email and $0.35 per phone beyond your plan limits. That adds up fast on high-volume campaigns.
Here's the thing about Wiza's "unlimited" annual plans: they cap at 30,000 exports per year. If a plan says unlimited but caps exports, that's a quota with better marketing. At 30K exports across 12 months, you're looking at 2,500/month - fine for a solo SDR, tight for a team. In our experience, quota-based "unlimited" plans become painful the moment you scale past one seat.
Ampliz's Global B2B yearly plan at $480 effectively prices at ~$40/month versus $50 on the monthly plan. Looks cheap next to Wiza, but 100 credits per month is thin. You'll burn through that in a single prospecting session.
If you're comparing more tools in this category, use a broader shortlist like sales prospecting databases and outbound lead generation tools to sanity-check pricing and limits.
One-Seat vs. Three-Seat Cost
| Scenario | Ampliz (Global B2B) | Wiza (Email + Phone) |
|---|---|---|
| 1 seat, annual | $480 | $1,990 |
| 3 seats, annual | ~$1,440 | $5,388+ (Team plan) |
| Per-credit overage | Not published | $0.15/email, $0.35/phone |
A single Wiza user on the Email + Phone annual plan pays $1,990/year. Scale to three users on the Team plan and you're north of $5,388/year billed annually. For healthcare teams, Ampliz's custom pricing typically lands in the mid four-figures to low five-figures per year depending on seats and data scope - rule-of-thumb range: $4,000-$12,000/year.
What Real Users Say
Ampliz - G2: 4.2/5 from 7 reviews. Users praise verified emails, strong filtering, and GDPR-oriented CRM hygiene workflows. The complaints center on an outdated UI and data gaps for smaller companies - missing direct dials and stale titles. With only 7 reviews, treat these themes as a signal, not a verdict.
Wiza - G2: 4.5/5 from 1,143 reviews. Users consistently highlight ease of use and the speed of LinkedIn-based extraction. The recurring complaints? Credit limitations and cost at scale. Review themes also include occasional inaccurate data and UI bugs, particularly around credit tracking.
Let's be honest: the review volume gap here is massive. Wiza has 163x more reviews than Ampliz. That doesn't automatically make it better, but it does mean you're working with a much larger signal when evaluating Wiza's strengths and weaknesses.
Our take: If your average deal size is under $10K, neither tool justifies an annual commitment. Buy monthly, test for 60 days, and measure reply rates before locking in. The annual savings aren't worth the switching cost if the data doesn't convert.
To improve conversion after you’ve got the data, tighten your outbound with proven sales prospecting techniques and keep a set of sales follow-up templates ready for fast iteration.
Deal-Breakers: When to Skip
- Skip Ampliz if your workflow depends on real-time LinkedIn export. It's not built for that.
- Skip Ampliz if you're prospecting outside APAC and healthcare - the global data is thinner than competitors at similar price points.
- Skip Wiza if you need healthcare-specific segmentation. Zero healthcare attributes.
- Skip Wiza if you're scaling past 2,500 exports/month. The "unlimited" cap and overage pricing will eat your budget.
- Skip both if data freshness and bounce rates are your primary concern. Start with a tool built around verified data and frequent refreshes.
A Third Option Worth Testing
Neither Ampliz nor Wiza solves the freshness problem. Stale titles, dead emails, and missing direct dials cost you pipeline. Prospeo refreshes 300M+ profiles every 7 days, delivers 125M+ verified mobiles with a 30% pickup rate, and runs 30+ filters including buyer intent and technographics.
Test Prospeo's data against both tools - free tier, no contract, no sales call.
FAQ
Is Ampliz good for healthcare prospecting?
Yes - it's the core vertical. Ampliz covers 5.3M+ HCPs across 8,203 hospitals with 50+ targeting attributes including specialty, procedures, and practice history. Healthcare plans require a demo; expect $4K-$12K/year depending on seats and data scope.
Does Wiza charge for unverified emails?
No. Wiza only charges credits for successfully verified contact information - risky or undeliverable results don't consume your quota. This makes per-credit ROI more predictable than tools that burn credits on bad data.
What's a good alternative if neither tool fits?
For teams prioritizing deliverability above all else, Prospeo offers 300M+ profiles, 143M+ verified emails, and 125M+ verified mobiles at roughly $0.01/lead - with a free tier of 75 emails per month. No contracts, no sales calls required.
The Decision Rule
Pick Ampliz if healthcare or APAC data is the job. Pick Wiza if LinkedIn list export is the job. If you're weighing the two for general B2B prospecting, Wiza's larger review base and real-time verification give it the edge - but budget the overages carefully. And if deliverability is what keeps you up at night, skip the debate entirely and start with a tool built around data freshness.
If you’re building a more complete stack around list building and enrichment, compare data enrichment services and keep a shortlist of free lead generation tools for quick experiments.