Best B2B Data Providers UK: Pricing Compared (2026)

Best B2B Data Providers UK: Pricing Compared (2026)

A small business owner on r/smallbusinessuk summed up the market perfectly: Experian was "over-priced," CorpData's data was "quite old," and GDPR had "kind of killed that industry." That was a few years ago, and honestly, not much has changed for the worse - it's just gotten more expensive and more confusing. Finding reliable UK business data shouldn't require a 45-minute demo, a three-day wait for a quote, and a £22,000/year minimum for records last refreshed sometime around the coronation.

We've helped dozens of UK teams evaluate these tools. What you actually need is one primary database that covers UK contacts accurately, refreshes often enough to avoid bounces, and doesn't require a CFO sign-off.

Our Picks (TL;DR)

Prospeo wins on accuracy and value. Cognism wins on enterprise EMEA depth. Kaspr wins on price-per-phone-number for small teams.

Best B2B Data Providers in the UK

Prospeo

Prospeo's database covers 300M+ professional profiles, 143M+ verified emails, and 125M+ verified mobile numbers - all refreshed on a 7-day cycle. The industry average is six weeks. That gap matters when hundreds of thousands of UK companies cease trading annually, and every stale record is a bounce waiting to torch your sender reputation.

You get 30+ filters including Bombora intent data across 15,000 topics and technographics, job changes, headcount growth, and funding signals, so you can build hyper-targeted UK lists without manual research. The Chrome extension has 40,000+ users and works across company websites and professional profiles. Integrations cover Salesforce, HubSpot, Smartlead, Instantly, Lemlist, Clay, and Zapier.

Real numbers: 98% email accuracy, 30% mobile pickup rate (roughly 2.5x what ZoomInfo delivers), and pricing at ~£0.01 per email with 10 credits per mobile. The free tier gives you 75 verified emails and 100 Chrome extension credits monthly - no credit card required. One customer, Meritt, dropped their bounce rate from 35% to under 4% after switching. Prospeo pairs naturally with your existing sequencer and dialer; it's purpose-built for data accuracy rather than trying to be an all-in-one platform.

Cognism

Cognism is one of the best-known UK-based data providers, and they've earned that position with strong EMEA coverage and their Diamond Data phone-verified numbers. If you're running enterprise outbound across the UK and Europe, Cognism belongs on your shortlist.

Pros:

• Best-in-class EMEA phone data, especially Diamond Data (human-verified numbers)
• Strong compliance posture - built for European markets from day one
• Bombora intent data included on Elevate

Cons:

• Grow typically runs ~$15,000/yr platform fee plus ~$1,500/user/yr; Elevate is ~$25,000 platform plus ~$2,500/user
• A 5-person team typically pays ~$22,500/year (Grow) to ~$37,500/year (Elevate)
• Diamond Data is included on Elevate, not Grow
• "Unlimited" access is capped by a fair use policy at roughly 2,000 records/user/month
• Onboarding and pro services commonly run $500-$5,000, annual contracts only, and expect 10-15% renewal uplifts

Procurement data suggests discounts of 28-43% on Grow and 36-52% on Elevate are achievable - always negotiate.

Here's the thing: Cognism writes most of the "best UK data providers" guides ranking on Google, and they rank themselves #1 in every one. Search for UK B2B data comparisons and count how many results are Cognism's own blog. Worth keeping in mind.

ZoomInfo

Use this if you're a US-headquartered enterprise that needs a single global platform and can absorb the cost. Professional starts at ~$15,000-$18,000/yr with roughly 5,000 credits. Advanced runs $22,000-$28,000, and Elite hits $35,000-$45,000+.

Skip this if you're a UK-first team. ZoomInfo was built for the US market - Global Data is a paid add-on at ~$9,995/yr. Teams routinely hit $50,000+ annually after add-ons for credits, NeverBounce verification (~$3,000), and extra seats. We've talked to UK teams who signed ZoomInfo contracts expecting full coverage and ended up supplementing with a second provider for anything outside London and the South East.

Kaspr

Kaspr is the best budget option for UK phone numbers. Full stop. It's primarily a Chrome extension rather than a full database, but for SMB teams that need direct dials without enterprise pricing, it punches above its weight.

The free plan includes 15 B2B email credits and 5 phone credits monthly. Starter runs £39/user/month (annual) with unlimited B2B emails and 100 phone credits. Business at £69/user/month bumps you to 200 phone and 200 direct email credits. Need more? Add-on phone credit packs work out to ~£1.84/credit at scale. Where Kaspr falls short is database depth - you're searching profiles one at a time rather than building targeted lists with intent filters.

Lusha

Lusha's credit system is straightforward until you need phone numbers. One credit reveals an email. Ten credits reveal a phone number. The free plan offers 70 credits/month, which sounds generous until you realize that's only 7 phone numbers.

Let's be honest: if your average deal size is under £10k, you probably don't need Cognism or ZoomInfo-level data. Lusha or Kaspr will get you 80% of the way there at 20% of the cost. But if you're doing heavy phone outreach, Lusha's 10:1 credit ratio makes it expensive fast - we've seen teams burn through their entire monthly allocation in a single afternoon of dialling.

Dealfront

Dealfront (formerly Leadfeeder + Echobot) is a European-first option with a modular architecture: buy what you need. Web Visitors identification starts free and scales from $99/month, while sales intelligence modules (Target, Connect, Datacare) are custom-quoted - expect $1,500-$5,000/month bundled. The tradeoff is complexity. Figuring out which modules you actually need takes more effort than it should.

BetterContact

$15/month for 200 email credits or 20 phone credits. BetterContact lists 3B+ records and a 99.5% accuracy guarantee. Worth testing for budget email-only workflows, but don't expect the same UK depth as dedicated European providers.

Lead411, Market Location, and DataGardener

Lead411 is US-focused but affordable at $99/month for unlimited views and 200 exports. It includes intent data, which is rare at this price point. UK coverage is thinner than dedicated European providers - worth a 7-day free trial if budget is your primary constraint.

Market Location is a traditional UK data broker with 50+ years in the market. Pricing commonly falls in the £2,000-£5,000 range for targeted lists depending on volume and segmentation. They're best for teams running postal campaigns rather than digital outbound, with strong SME coverage across the UK.

DataGardener is built on Companies House data and offers UK-specific company intelligence and firmographic research. Plans typically run £50-£150/month for basic access - useful for company-level research and due diligence, but limited on individual contact data compared to modern B2B platforms. Marketscan is another traditional UK provider worth noting; they position themselves as having 40+ years of experience and monthly data validation, with pricing in a similar bracket.

Pricing Compared

Here's what nobody else publishes clearly - the real cost of each provider, including the hidden fees.

The pattern is clear: enterprise providers lock you into annual contracts with platform fees, per-seat costs, and renewal uplifts that compound year over year. Self-serve tools let you start free and scale spending with actual usage. If you want a broader benchmark list beyond the UK, start with our B2B databases roundup.

UK Compliance: What Changed in 2026

PECR sits alongside UK GDPR and takes precedence for electronic marketing. Most UK teams know this. What many don't know is that the Data (Use and Access) Act received Royal Assent on 19 June 2025 and changed the stakes dramatically.

PECR fines jumped from £500,000 to £17.5 million (or 4% of global turnover) - aligning with UK GDPR-level penalties. That's a 35x increase in maximum fines for electronic marketing violations.

TPS/CTPS screening is now a non-negotiable compliance step for UK phone outreach. Before signing with any provider, ask about their lawful basis for data collection, opt-out enforcement, and DPA availability. Stale data isn't just an accuracy problem either - when hundreds of thousands of UK companies cease trading annually, contacting defunct businesses becomes a compliance risk too. For a deeper framework, see our guide to B2B compliance and what to audit.

How to Choose the Right Provider

Don't sign an annual contract based on a demo. We've run this evaluation process with dozens of UK teams, and the ones who skip testing always regret it. Run this checklist first:

• Request a sample of 100-200 UK contacts matching your ICP. Any confident provider will do this.
• Verify emails independently - run the sample through a separate verifier. Expect under 5% bounce on quality data. (If you need options, compare email verifier tools.)
• Call 20 phone numbers and measure connect rate. Fewer than 4 connections? The data isn't good enough. Tighten your approach with these phone sales skills.
• Check data freshness - ask when records were last verified, not when they were "added to the database." Those are very different things.
• Calculate cost-per-verified-contact, not cost-per-credit. A cheap credit that bounces costs more than an expensive one that lands. This is also where data enrichment tools can help you extend value from smaller exports.

FAQ

Is buying B2B data legal in the UK?

Yes, provided the data was collected with a lawful basis under UK GDPR and PECR. Legitimate interest is commonly used for B2B outreach, but you must screen phone numbers against TPS/CTPS registers and honour opt-outs promptly. The lawful basis must exist before you contact anyone - not after.

Which B2B data providers in the UK offer a free plan?

Prospeo offers 75 verified emails and 100 Chrome extension credits monthly with no contract or credit card required. Kaspr and Lusha also have limited free tiers, though Kaspr caps at 5 phone credits and Lusha's 70 credits only cover 7 phone numbers.

How often should UK contact data be refreshed?

Weekly is ideal; quarterly is the minimum. UK businesses churn at a high rate, meaning data goes stale fast. Providers with 7-day refresh cycles deliver significantly fewer bounces than those refreshing every four to six weeks.

Why is ZoomInfo's UK data weaker than its US data?

ZoomInfo was built for the US market. Global Data is a paid add-on at ~$9,995/year. Without it, expect thinner coverage for UK contacts, especially outside London and the South East.

What changed with PECR fines?

The Data (Use and Access) Act increased maximum PECR fines from £500,000 to £17.5 million (or 4% of annual global turnover), aligning penalties with UK GDPR levels. This makes compliance with electronic marketing rules significantly higher-stakes for any team using B2B contact data in the UK.