Clearbit Pricing in 2026: What You'll Actually Pay (Including the Costs HubSpot Doesn't Advertise)

Your SDR just pinged you: "The Clearbit Connect extension stopped working." You check. It's gone - sunset April 2025. The replacement? Something called Breeze Intelligence, which requires a HubSpot subscription you may or may not have, runs on a credit system nobody fully understands, and starts at $45/mo for 100 enrichments. That $45 headline number is technically accurate and practically meaningless once you factor in everything else.

Most people searching for Clearbit pricing don't actually need Clearbit anymore. Let me explain.

What You Need (Quick Version)

1. Clearbit (now Breeze Intelligence) starts at $45/mo for 100 credits - but you also need a HubSpot subscription ($15-$4,135/mo), so the real minimum is $60-$75/mo depending on your Starter seat configuration.
2. Standard data enrichment is now free with every HubSpot Core Seat (announced at INBOUND 2025) - you might not need the paid add-on at all.
3. If you need email finding (the old Clearbit Connect use case), Prospeo's Chrome extension handles it without HubSpot lock-in - 98% email accuracy, 75 free emails/month.

Now let's break down every dollar.

What Clearbit Actually Costs in 2026

Since HubSpot acquired Clearbit in December 2023, the product has been repackaged as Breeze Intelligence. The pricing model is credit-based, and the entry point looks deceptively simple.

For context, pre-acquisition Clearbit plans started at $99/mo for 275 enrichments, with Business plans from $20,000/yr and Enterprise contracts running $17,100-$80,000+/yr. The current credit-based model is cheaper at the low end but scales differently - and now comes with a mandatory HubSpot subscription.

Credit Packs and Per-Enrichment Costs

HubSpot only publishes the 100-credit tier. The 1,000 and 10,000 tiers are industry-confirmed estimates extrapolated from the $0.45/credit rate. The fact that HubSpot won't publish their higher tiers - the ones actual teams need - tells you exactly how they want the sales conversation to go.

Credits reset monthly. No rollover. If you buy 1,000 credits and use 600, you lose 400. That's money evaporating on a schedule.

One detail most pricing breakdowns miss: Clearbit charges per API request regardless of whether the enrichment returns data. If you're enriching a list with bad records, you're burning credits on empty responses. Most competitors only charge for successful matches.

Continuous enrichment - where Clearbit automatically re-enriches records when data changes - is only available on 1,000+ credit packs. So the $45/mo tier gets you one-time snapshots only.

What Each Credit Gets You

One Breeze Intelligence credit equals one record enriched, whether that's a contact or a company. If a record was already enriched during the current billing period, re-enriching it doesn't cost an additional credit. That's a reasonable policy.

Here's where it gets confusing: under the new unified HubSpot Credits system (more on that below), 1 standard enrichment consumes 10 HubSpot Credits. So if you're calculating cost using HubSpot Credits instead of Breeze Intelligence credits, the math is completely different. These are two separate credit currencies that coexist, and HubSpot doesn't go out of its way to clarify the distinction.

The Real Cost - What You Pay With HubSpot Included

Breeze Intelligence doesn't work without HubSpot. Period. So your actual cost is always Breeze credits plus your HubSpot tier:

Read that middle row again. A small team doing 1,000 enrichments per month is paying $1,620/mo - and the effective cost per enrichment is $1.62, not the $0.45 that HubSpot advertises. If you only use 500 of those 1,000 credits (because you bought the pack for continuous enrichment access), your effective cost jumps to $3.24 per enrichment.

It's like advertising a car at $199/mo and burying the $5,000 down payment and mandatory maintenance package.

Understanding HubSpot Credits (June 2025 Update)

Here's where it gets genuinely confusing. As of June 2, 2025, HubSpot replaced "Breeze Credits" with a unified "HubSpot Credits" system. These are different from Breeze Intelligence credits. Yes, there are two credit systems. No, HubSpot doesn't make this obvious.

Included Credits by HubSpot Tier

Every paid HubSpot subscription now includes a monthly allotment of HubSpot Credits:

These credits reset monthly with no rollover. Only paid seat users (Core, Sales, Service, Commerce, Partner) can consume them.

Since 1 standard enrichment = 10 HubSpot Credits, a Professional plan's 3,000 included credits translate to 300 free enrichments per month. An Enterprise plan's 5,000 credits get you 500 free enrichments. That's not nothing - and it's why many teams on Professional or above don't need the Breeze Intelligence add-on at all.

What Consumes Credits - and How Many

Not all features consume credits equally, and this is where budgets blow up:

Look at those numbers. The Prospecting Agent burns 100 credits per contact per month. If you're on Professional with 3,000 included credits, that's 30 contacts before you're in overage territory. The Customer Agent at 100 credits per conversation means 30 conversations exhausts your Professional allotment - assuming you're not using credits for anything else.

The Auto-Upgrade Trap

This is the part that should make your finance team nervous.

HubSpot's default overage option is auto-upgrade. If you exceed your included credits, HubSpot permanently increases your credit tier for the remainder of your 12-month contract. Permanently. For the rest of your contract. One bad month - a workflow misfires, someone runs a bulk enrichment without checking the credit balance - and your bill jumps for the next 11 months.

There's a pay-as-you-go option that resets monthly, but it's not the default. You have to actively switch to it. I'd call the auto-upgrade mechanic predatory, because that's what it is.

INBOUND 2025 Update - Free Enrichment Changes Everything

At INBOUND 2025, HubSpot announced that standard data enrichment - company and contact details - is now included free with every Core Seat. This is a big deal that most Clearbit cost breakdowns haven't caught up with yet.

What this means: if you're already on HubSpot Starter or above, basic enrichment (filling in missing company info, contact details, standard firmographic data) doesn't cost extra. It's baked into your subscription.

What still costs credits: Smart Properties (10 credits per record), Buyer Intent (10 credits per company), and the various AI agents. The "Breeze Intelligence" bundle name is being retired - Data Enrichment, Buyer Intent, and Form Shortening now exist as standalone features.

Here's the thing: most people evaluating this tool don't need to pay for enrichment at all. If you're on HubSpot Professional with 3,000 included credits, that's 300 standard enrichments per month at zero additional cost. Enterprise gets 500. Check your included credits before buying the add-on.

The paid add-on only makes sense if you need Smart Properties at scale, heavy Buyer Intent monitoring, or the AI agents. For basic enrichment? Save your money.

What Happened to Clearbit's Free Tools?

Clearbit used to offer a generous suite of free tools. All of them are gone.

April 30, 2025: Free Clearbit Platform, Clearbit Connect Chrome extension, TAM Calculator, Weekly Visitor Report, Slack Integration, and the Clearbit Prospector feature - all sunset.

December 1, 2025: Clearbit Logo API - sunset.

The Clearbit Connect extension was particularly popular. It let you find email addresses from your inbox in one click. When it disappeared, users noticed immediately. One HubSpot Community post captured the frustration: "I am a user of Clearbit Connect Chrome Extension, so would there be any alternative to it? I cannot find that email finding ability in Breeze AI."

HubSpot's answer? There isn't a direct replacement inside Breeze.

What Users Actually Say About Clearbit

Clearbit holds a 4.4/5 on G2 across 628 reviews. Solid but not spectacular - especially compared to Apollo's 4.7/5 across 9,111 reviews.

The praise is consistent: easy to use, strong HubSpot integration, 100+ B2B attributes per record. Greenhouse reported a 20% increase in form completions using Clearbit's form shortening feature. Teams that live inside HubSpot and want enrichment to "just work" generally like it.

The complaints are equally consistent. Data accuracy isn't bulletproof - one G2 reviewer put it bluntly: "Sometimes it's totally wrong and made me call some embarrassing phone calls." The database skews toward larger companies; smaller businesses and non-North American contacts have noticeable gaps. Credits are notoriously easy to burn through, especially with automated workflows running in the background.

Average implementation time runs about 1 month. Average time to ROI? 11 months. That's nearly a year before you're breaking even - a long runway for a tool that starts at $60/mo minimum and scales to $8,000+.

The Reddit consensus is cleaner than the review sites. The community has basically sorted it out: enterprise ABM goes to ZoomInfo, outbound + sequencing goes to Apollo, HubSpot inbound enrichment goes to Breeze, quick individual enrichment goes to Lusha. Clearbit/Breeze wins when you're already deep in HubSpot and want native enrichment. It loses everywhere else.

Clearbit Alternatives - How Competitors Compare on Price

If the cost structure doesn't work for your situation, here's how the alternatives stack up:

Prospeo

The direct replacement for Clearbit Connect. The database covers 300M+ profiles with 98% email accuracy and a 7-day data refresh cycle - compared to the industry average of 6 weeks. The Chrome extension works on any website, and the cost math is simple: ~$0.01 per email. Free tier gives you 75 emails and 100 extension credits monthly. No HubSpot subscription, no annual contracts. Integrates natively with HubSpot, Salesforce, Lemlist, Instantly, and Clay. We've seen teams switch from Clearbit Connect to Prospeo in under an hour with zero workflow disruption - it's that straightforward. For teams that need verified contact data without platform lock-in, it's the most cost-effective option available.

Apollo.io

Apollo is the obvious choice if you want prospecting, enrichment, and email sequencing in one platform. The free tier is genuinely useful - 10,000 email credits and 5 mobile credits per month. Paid plans start at $49/user/mo (Basic) and go to $119/user/mo (Organization). The database covers 275M+ contacts across 73M+ companies. The tradeoff: I've seen bounce rates hit 15-20% on certain segments, so verify emails before sending. Transparent pricing and built-in sequencing are the big advantages over Clearbit.

ZoomInfo - Skip This If Your Deals Are Under $25K

ZoomInfo is the enterprise default - and equally opaque on pricing. Professional starts around $15,000-$18,000/yr for 1-3 seats. Advanced runs $22,000-$28,000/yr. Elite hits $35,000-$45,000+/yr. Annual contracts only, no monthly option. The #1 complaint on Reddit? Those 10-20% automatic renewal uplifts that make your eyes water. If you're running full-scale ABM with intent data and org charts, ZoomInfo earns its price. For enrichment-only use cases, it's massive overkill.

Lusha

Best for: Individual reps who need a phone number or email right now, not tomorrow.
Worst for: Bulk enrichment workflows or teams needing non-US data.

70 free credits per month, Pro from ~$22/user/mo (annual, 3-user minimum). The database skews 60%+ US contacts. Good for ad-hoc lookups; not built for scale.

Cognism

The go-to for EMEA and GDPR compliance data. Custom pricing starting around ~$1,500/mo for small teams, scaling significantly for enterprise. If you're selling into the UK or EU and compliance isn't optional, Cognism is worth the conversation. For North America-only teams, it's harder to justify.

Lead411

Lead411 charges only for successful API calls - unlike Clearbit, which charges per request regardless of whether data comes back. Plans start around $75/user/mo with unlimited exports. Worth considering if your use case is API-heavy enrichment where hit rates vary. Also worth noting: Warmly bundles Clearbit's own data into its plans, so you can get Clearbit-quality enrichment without paying Clearbit directly.

Which Tool Fits Your Situation?

Here's my take: Clearbit is still the best native enrichment tool for HubSpot. But most teams don't need native enrichment - they need accurate emails and phone numbers to fill their pipeline. Those are different problems with very different price tags.

If you're already on HubSpot Professional or Enterprise: Check your included HubSpot Credits first. Standard data enrichment is free with Core Seats - that's 300 free enrichments on Professional, 500 on Enterprise. You might not need the Breeze Intelligence add-on at all unless you're using Smart Properties, Buyer Intent, or AI agents at scale.

If you need enterprise ABM with intent + org charts: ZoomInfo. It's expensive and the contracts are painful, but nothing else matches the depth of its workflow suite for large sales orgs. If you're trying to do ABM without expensive tools, Clearbit/Breeze pricing will feel especially punishing.

If you need EMEA data with GDPR compliance: Cognism. The pricing is custom and not cheap, but the compliance infrastructure is real.

If you're on HubSpot Starter and want basic enrichment: The $60-$75/mo minimum (HubSpot Starter + 100 Breeze credits) is reasonable for very light usage. But the moment you need more than 100 enrichments per month, the cost curve gets steep fast. In our experience, very few teams stay on the 100-credit tier for long.

The contrarian take: Clearbit's best days were as an independent product with a generous free tier. Post-acquisition, it's become a feature of HubSpot's platform - useful if you're already there, expensive to adopt if you're not. And with standard enrichment now free on every Core Seat, the paid add-on's value proposition keeps shrinking.

FAQ

Is Clearbit free with HubSpot?

Standard data enrichment is now included free with every HubSpot Core Seat as of the INBOUND 2025 announcement. Advanced features like Smart Properties (10 credits/record), Buyer Intent (10 credits/company), and the Prospecting Agent (100 credits/contact) still consume HubSpot Credits or require the paid Breeze Intelligence add-on.

How much does Clearbit cost per enrichment?

The headline rate is $0.45 per enrichment on the 100-credit pack. Factor in the required HubSpot subscription and the effective cost ranges from $0.60 (Starter) to $3.24 per enrichment (Professional with partial credit usage). Always calculate total cost including your HubSpot tier, not just the add-on price.

Do Clearbit credits roll over?

No. Unused Breeze Intelligence credits reset monthly with zero rollover. If you buy 1,000 credits and use 600, you lose 400. Budget accordingly - overbuying is pure waste, and underbuying triggers the auto-upgrade trap that permanently raises your bill.

What replaced Clearbit Connect for email finding?

Can I use Clearbit without HubSpot?

No. Since the December 2023 acquisition, Clearbit (now Breeze Intelligence) requires an active HubSpot subscription. The minimum is HubSpot Starter at $15/mo, making the true floor $60-$75/mo for the combined stack. For enrichment without HubSpot lock-in, tools like Prospeo and Apollo offer standalone access.