Clickagy Pricing, Reviews, Pros and Cons: The Full Story in 2026
Clickagy doesn't exist as a standalone product anymore. ZoomInfo acquired the company on October 15, 2020, and the Clickagy team folded into ZoomInfo's org. There's no pricing page to point to, no active product listing, and public third-party reviews are essentially nonexistent on major platforms.
If you landed here hoping to buy Clickagy, you can't. But the intent data technology it pioneered is still very much alive - just locked behind a different brand and a much bigger price tag. Let's break down what happened, what the tech was actually worth, and what your real options look like in 2026.
What Was Clickagy?
Clickagy was an Atlanta-based data intelligence company founded by Harry Maugans. The core product was an NLP engine that identified B2B intent signals by analyzing real-time digital behavior across 300,000+ publisher domains.
The scale was genuinely impressive for a small team. Clickagy processed 6 trillion+ keyword-to-device pairings per month, sourced from 91%+ of accessible U.S. devices and reaching 1.5 billion unique devices monthly. Their privacy approach was ahead of its time - "privacy clusters" grouped roughly 3-8 individuals into a single targetable entity, avoiding individual PII collection entirely. The company positioned itself as cookieless and compliant with GDPR, CCPA, HIPAA, and COPPA before most of the market cared about any of those acronyms.
What Happened to Clickagy?
ZoomInfo announced the acquisition on October 15, 2020. Harry Maugans became VP of Product Management at ZoomInfo. Financial terms were never disclosed.
The deal underpinned ZoomInfo's Streaming Intent launch - intent signals delivered within minutes of web activity, not batched weekly like most competitors still do. ZoomInfo has been vocal that many "real-time" intent vendors still batch and deliver on weekly cycles, while Streaming Intent is designed to be genuinely immediate.
By 2026, ZoomInfo expanded the technology into Guided Intent, which prioritizes accounts and correlates intent topics with historical win patterns. ZoomInfo now processes 1.5 billion data points daily covering over half a million companies and has been named a leader in the Forrester Wave for Intent Data Providers.
Clickagy Pricing Breakdown
Here's the thing: there's almost nothing to report.
A 2015 press release shows Clickagy's Data-Driven Content product started at $499/month. That was a content optimization tool, not the intent platform ZoomInfo acquired. The core intent platform never published pricing, and now that the tech lives inside ZoomInfo, you're looking at $15K-$40K+/year, with enterprise deals regularly exceeding $50K. Quite the jump from a product that once had a $499 tier.
Clickagy's intent data now costs $15K-$40K+/year inside ZoomInfo. Prospeo gives you 15,000 Bombora-powered intent topics layered on 300M+ profiles with 98% email accuracy - starting with a free tier at ~$0.01/lead. No enterprise contract. No sales calls.
Stop overpaying for intent signals you can't act on.
Clickagy Pros and Cons
Pros:
- Real-time NLP-based intent detection - genuinely ahead of its time in 2020
- Cookieless, privacy-compliant approach with no individual PII collection
- Massive dataset scale (6T+ pairings/month, 91% U.S. device coverage)
- Configurable keywords, inclusions/exclusions, and thresholds to reduce false positives
Cons:
- Brand is dormant - you can't buy Clickagy as a standalone product
- Pricing was never transparent, even when active
- No meaningful third-party customer reviews exist on major platforms
- Technology is now locked behind ZoomInfo enterprise contracts
- Intent data broadly suffers from false positives - 52% of sales pros report them frequently, and 29% cite IP misattribution
Clickagy Reviews: What Actually Exists?
Almost nothing. The Datarade listing is unclaimed with zero reviews. There's no active product page on G2 or Capterra. Glassdoor has 8 employee reviews (3.1/5), but those are workplace reviews, not product evaluations.
Reddit discussion is limited to privacy-curious users wondering how Clickagy's tracking works, plus sightings of aorta.clickagy.com in ad-tech tracker lists. We couldn't find a single substantive product review from an actual customer anywhere. That's unusual even for a niche B2B tool - and it tells you something about how narrow the customer base was before the acquisition.
What to Use Instead in 2026
The B2B intent data market hit $4.49 billion in 2026 and is projected to reach $20.89 billion by 2035. Here's our honest take after testing most of these platforms: the majority of teams searching for a Clickagy replacement don't actually need a $30K+ intent platform. They need intent signals paired with accurate contact data they can act on today. That changes which tool wins.
If you're evaluating vendors, it also helps to understand intent signals and how they fit into a broader account-based selling motion.
Prospeo
We've tested most of the platforms on this list, and Prospeo is the clear starting point for teams that want intent data without an enterprise contract. It tracks 15,000 Bombora-powered intent topics layered on 300M+ professional profiles with 98% email accuracy and 125M+ verified mobile numbers. Data refreshes every 7 days - not the 6-week industry average. At roughly $0.01/lead with a free tier, it's accessible in a way enterprise intent platforms simply aren't. Teams switching from ZoomInfo book 26% more meetings at 90% lower cost, and the self-serve model means you're running campaigns in minutes, not weeks of onboarding calls.
If you're building lists from scratch, pair this with a tighter lead generation workflow and a clear ideal customer profile.
One real example: Snyk moved 50 AEs onto the platform and saw bounce rates drop from 35-40% to under 5%, with AE-sourced pipeline up 180%. (If you're troubleshooting deliverability, start with email bounce rate benchmarks and fixes.)
ZoomInfo
This is where Clickagy's actual technology lives. Streaming Intent and Guided Intent process over 1.5 billion data points daily across tens of thousands of keywords and topics. The tradeoff is cost and complexity - expect $15K-$40K+/year and a longer implementation cycle. If you specifically need the exact Clickagy tech, this is the only path. Skip it if your team is under 20 reps or your budget is under $15K.
If you're comparing data vendors head-to-head, use a framework like our B2B company data provider breakdown.
Bombora
The leading standalone intent data provider, powering signals for dozens of platforms (including Prospeo). Bombora's cooperative network spans 5,000+ B2B websites with 12,000+ intent topics, and roughly 70% of their dataset is exclusive. Pricing runs $25K-$100K+/year depending on company size and scope. Great data, but you're buying raw signals without built-in contact enrichment - you'll need another tool to actually reach the accounts it surfaces.
To operationalize those signals, most teams also need data enrichment services to keep records usable.
6sense & Demandbase
Full enterprise ABM platforms with built-in intent. 6sense runs $30K-$300K+/year; Demandbase typically $30K-$80K+/year. These make sense if you're building an entire ABM motion from scratch, not just buying intent signals. For most teams under 100 employees, they're overkill.
| Feature | Clickagy | ZoomInfo | Bombora | Prospeo |
|---|---|---|---|---|
| Status | Acquired/dormant | Active | Active | Active |
| Intent Topics | N/A | Tens of thousands | 12,000+ | 15,000 |
| Pricing | N/A | $15K-$40K+/yr | $25K-$100K+/yr | Free tier; ~$0.01/lead |
| Verified Emails | No | Yes | No | Yes (98% accuracy) |
| Verified Mobiles | No | Yes | No | Yes (125M+) |
| Data Refresh | N/A | Varies | Weekly | 7 days |
| Self-Serve | No | No | No | Yes |
| Best For | N/A | Enterprise with budget | Dedicated intent data | Intent + contacts, any budget |
52% of sales pros report frequent false positives with intent data. The fix isn't better intent - it's pairing intent with verified contact data. Prospeo combines 15,000 intent topics with 125M+ verified mobiles and 143M+ verified emails, refreshed every 7 days. Snyk's 50 AEs saw bounce rates drop from 35-40% to under 5%.
Intent data is useless if the emails bounce. Prospeo's don't.
FAQ
Is Clickagy still available as a standalone product?
No. ZoomInfo acquired Clickagy on October 15, 2020, and the brand is dormant. Its NLP-based intent technology now powers ZoomInfo's Streaming Intent and Guided Intent features, available only through ZoomInfo contracts starting at $15K/year.
How much does B2B intent data cost in 2026?
It depends on what you need. Bombora starts around $25K/year, ZoomInfo runs $15K-$40K+/year, and 6sense can exceed $300K/year for enterprise deployments. Self-serve options like Prospeo pair Bombora-powered intent data with verified contacts starting free, scaling at roughly $0.01/lead - the most accessible entry point for teams that don't need a full ABM platform.
What's the best Clickagy alternative for small teams?
For teams without enterprise budgets, a self-serve platform that combines intent signals with verified contact data will get you further than raw intent data alone. Look for 7-day data refresh cycles, verified emails and mobiles, and transparent pricing without annual contracts.
Does ZoomInfo still use Clickagy's technology?
Yes. Clickagy's NLP-based intent engine is the foundation of ZoomInfo's Streaming Intent product, which delivers signals within minutes of web activity. ZoomInfo has since expanded the technology into Guided Intent, correlating intent topics with historical win patterns to prioritize accounts automatically.