EasyLeadz vs Market Location: Different Tools, Different Markets
Here's the thing: the EasyLeadz vs Market Location comparison shouldn't really exist. EasyLeadz is an India-first contact finder built around mobile numbers and DIN/CIN lookups. Market Location is a UK-focused B2B data provider with a 70-seat call centre and a telephone-researched database. Comparing them is like comparing a Delhi street-food guide to a London restaurant directory - both useful, neither a substitute for the other.
But people search for this matchup, so let's break it down honestly.
30-Second Verdict
What Is EasyLeadz?
Use this if you're an Indian sales team that lives and dies by mobile numbers. The Mr. E Chrome extension pulls direct dials in one click from 100+ trusted Indian and global sources, and the DIN/CIN lookup feature is genuinely unique - it surfaces director contact details for Indian private limited and LLP companies using registry data. With 576K+ Indian businesses on the platform and a 4.6/5 rating from 1,895 G2 reviews, it's a top choice for India-focused B2B contact data.
Skip this if you need contacts outside India. The Unlimited plan pauses your account for 24 hours if you search non-Indian numbers. The two biggest G2 complaints? Limited credits (137 mentions) and pricing that feels steep for what you get (66 mentions). That credit crunch is real - we've heard from teams who burned through their monthly allotment in a single afternoon of heavy prospecting (see sales prospecting techniques that reduce wasted lookups).
What Is Market Location?
Use this if you need UK B2B data that's been telephone-researched and can be screened against TPS/CTPS lists before delivery. Part of the 118 Group, Market Location has been trading for 50+ years, maintains 1.7M business records with 750K-800K decision-maker emails and 1.5M contacts, and runs 12,000 calls daily from their UK call centre. They hold ISO 27001, ISO 27701, and Cyber Essentials certifications, serve as a G-Cloud supplier, and their email data delivers a 96% delivery rate with under 1% hard bounces (compare with typical email bounce rate benchmarks). They also offer Bizi, an online segmentation tool for building targeted lists (more on intent based segmentation).
That's a lot of credentials. And for UK-only campaigns, the compliance story is strong.
Skip this if you want self-serve access, transparent pricing, or coverage outside the UK. Market Location doesn't publish pricing and has no meaningful presence on G2 or Capterra - a data provider in 2026 with no major review platform footprint tells you this is old-school enterprise licensing, not SaaS. Their data processing relies on Legitimate Interests rather than consent, which has drawn pushback. A Reddit thread on r/GDPR shows frustration from contacts who received their Article 14 compliance notices and didn't appreciate the cold outreach that followed (see also ethics in sales).
EasyLeadz caps you to India. Market Location locks you into the UK. Prospeo gives you 300M+ profiles across every geography - 125M+ verified mobiles with a 30% pickup rate and 98% email accuracy, refreshed every 7 days. No annual contracts, no geography walls.
Start with 75 free emails and prospect anywhere on the planet.
Feature-by-Feature Comparison
| Feature | EasyLeadz | Market Location | Winner |
|---|---|---|---|
| Coverage | India-first | UK-focused | Depends on market |
| Database | 100+ Indian sources | 1.7M UK businesses | EasyLeadz (volume) |
| Emails | Yes (limited) | 800K available | Market Location |
| Mobiles | Core strength | Landlines/direct dials | EasyLeadz |
| Accuracy | Refunds for wrong numbers (except Unlimited) | 95% telephone connectivity | Market Location |
| Verification | Automated | 70-seat call centre | Market Location |
| Compliance | GDPR, DPDP | ISO 27001/27701, PECR | Market Location |
| Integrations/API | Chrome ext. + API | CSV/managed delivery | EasyLeadz |
| Pricing | From ~$29/mo | ~£3K-£25K/yr | EasyLeadz |
| Self-serve | Yes | No | EasyLeadz |
The pattern is clear. EasyLeadz wins on Indian mobile numbers and self-serve speed. Market Location wins on UK compliance and telephone verification. Neither covers the other's geography (if you're evaluating vendors, start with a broader list of B2B company data providers).
Pricing Breakdown
| Plan | EasyLeadz | Market Location |
|---|---|---|
| Free | ₹0 / $0 (5 credits) | N/A |
| Entry | ~$29/mo (40 credits, billed yearly) | ~£3K/yr (custom) |
| Mid-tier | ~$69/mo (130 credits) | ~£10K-£15K/yr |
| Top tier | ~$120/user/mo ("Unlimited") | ~£25K/yr |
Two catches worth flagging. EasyLeadz's "Unlimited" plan caps you at 170 lookups per day, doesn't roll over unused daily allowance, and drops the accuracy guarantee entirely - that's a lot of fine print for a plan called "unlimited." Market Location doesn't publish pricing at all; expect annual licensing contracts typical of legacy UK data vendors, somewhere in the £3K-£25K range depending on volume and data segments (use a lead generation workflow to estimate list needs before you buy).
Who Should Use Which?
EasyLeadz fits if you:
- Sell exclusively into India
- Need mobile numbers for decision-makers
- Want a self-serve Chrome extension that works in seconds (pair it with solid contact management software so leads don’t get lost)
Market Location fits if you:
- Run UK telemarketing or direct mail campaigns (see direct mail for lead generation)
- Need telephone-researched data screened against TPS/CTPS
- Have budget for annual data licensing and don't mind a sales process
Look, for teams that only sell into one of these two markets, the choice is obvious. Pick the specialist.
But most growing teams don't stay in one geography forever. We've watched this play out dozens of times: a team buys a regional tool, hits a wall six months later when they expand into new markets, then scrambles to find something global while still paying for the old contract. If your roadmap includes any multi-country prospecting, it's cheaper to start with a global platform than to migrate later. Prospeo's leads database covers 300M+ profiles with 98% email accuracy, 125M+ verified mobiles, and a 7-day data refresh cycle - all self-serve with no contracts (and you can improve list quality further with data enrichment services).
Regional tools force a painful migration the moment you expand. Prospeo starts at ~$0.01/email with 30+ filters including buyer intent, technographics, and headcount growth - covering India, the UK, and 190+ other countries from one self-serve platform.
Skip the vendor switch. Build your pipeline globally from day one.
FAQ
Does Market Location offer a free trial?
No. There's no self-serve access or public pricing. You'll need to contact their sales team directly - expect annual licensing starting around £3,000/year, scaling with volume and data segments.
What's the best alternative for multi-country prospecting?
In our experience, teams that prospect across three or more countries need a platform built for global coverage from day one. Prospeo covers 300M+ profiles globally with 98% email accuracy and 125M+ verified mobiles on a 7-day refresh cycle, starts free at 75 emails/month, requires no contracts, and integrates natively with Salesforce, HubSpot, Smartlead, Instantly, and Lemlist.
How do EasyLeadz and Market Location handle compliance?
EasyLeadz follows GDPR and India's DPDP Act but offers limited compliance tooling beyond that. Market Location holds ISO 27001, ISO 27701, and Cyber Essentials certifications and screens data against TPS/CTPS registers - a stronger setup for UK regulatory requirements. If you're selling into the EU or multiple jurisdictions, you'll want a platform with broader GDPR infrastructure and opt-out enforcement across all regions.