FindThatLead vs Mattermark: What Nobody Else Will Tell You
Comparing FindThatLead vs Mattermark is like comparing a screwdriver to a tape measure. One finds emails. The other tracked company growth signals - until it shut down in 2017, sold for less than $1M, and left its users scrambling. The fact that people still search for this comparison tells you something about how poorly the market understands what actually happened here.
30-Second Verdict
FindThatLead is a straightforward email finder with a Chrome extension and basic verification. Mattermark was a company intelligence platform that died, got acquired by FullContact for pocket change, and has since reappeared as a re-launched product. They don't solve the same problem, and neither one covers both use cases well.
If you need verified emails and company intelligence in a single B2B prospecting platform, skip both and look at the alternatives section below.
What Happened to Mattermark
Mattermark raised $20.2M across six rounds, built a sales intelligence product that VCs and sales teams genuinely loved, and then ran out of runway. In December 2017, TechCrunch confirmed the shutdown - and that FullContact acquired the remains for under $1M total, including less than $500K in cash "to facilitate shutdown." Tracxn later listed the acquisition date as January 18, 2018, and showed Mattermark at 7 employees as of December 31, 2018. FullContact itself pivoted toward privacy-safe identity resolution - a completely different market.
Here's where it gets interesting. The Mattermark domain is back. The homepage says "Mattermark has re-launched as an independent company," listing 4 million companies and 20 million contacts, 80+ fields per company, Salesforce enrichment, REST + GraphQL APIs, and a Chrome extension. They're offering a 14-day free trial. But there's still minimal public information about who's running it or what the team looks like, which makes it hard to evaluate what's actually behind the curtain. Most former users migrated to Crunchbase or PitchBook years ago, and those platforms have had a massive head start rebuilding the company intelligence category.
Let's be honest: betting your workflow on a brand that went through a sub-$1M liquidation and a quiet relaunch is a gamble most teams shouldn't take.
FindThatLead at a Glance
Use this if: You need a simple, affordable email finder with a Chrome extension that works on Crunchbase and company websites. FindThatLead's pricing runs Starter (500 credits, $37/mo), Pro (1,000 credits, $55/mo), and Ultimate (unlimited with a fair-use cap, $75/mo) - those monthly figures reflect annual billing. The 3-score verification system hits up to 99% confidence on its best tier, and the tool is GDPR-compliant, which matters for EU-based teams. It also includes basic email sequences via its Sender feature. G2 reviewers consistently praise the simplicity, giving it 4.0/5 across 93 reviews.
Skip this if: You need phone numbers at scale, bulk exports with complete data, or a tool that's actively maintained. We've tested bulk exports that came back missing first names and company names - a frustrating gap that Reddit users have flagged too. That alone breaks most CRM import workflows. All paid plans require annual commitments with no true monthly option, and the free plan is a 7-day test of the main features before you drop to the ongoing free allowance of 10 credits per month. The vendor's G2 profile hasn't been active in over a year, which isn't a great sign for ongoing development.
FindThatLead's bulk exports come back missing names. Mattermark shut down for under $1M. You shouldn't have to choose between incomplete email data and a platform with a question-mark future. Prospeo combines 300M+ profiles, 98% email accuracy, and company intelligence filters - intent data, funding, headcount growth - in one platform at $0.01/email.
Get the emails and the company signals without duct-taping two tools together.
Side-by-Side Feature Comparison
| Category | FindThatLead | Mattermark | Prospeo |
|---|---|---|---|
| Type | Email finder | Company intelligence | B2B data platform |
| Database | Not disclosed | 4M companies, 20M contacts | 300M+ profiles |
| Pricing | $37-$75/mo (annual) | $49/user/mo (historical) | ~$0.01/email, free tier |
| Email Verification | 3-score system | N/A | 98% accuracy, 5-step |
| Integrations | Chrome extension, email sequences | Salesforce enrichment, REST + GraphQL APIs, Chrome extension | Salesforce, HubSpot, Smartlead, Instantly, Zapier, + more |
| G2 Rating | 4.0/5 (93 reviews) | No current rating | 4.6/5 |
| Status | Active (inactive G2) | Re-launched | Active, 15K+ companies |
The category mismatch jumps off the page. FindThatLead finds emails. Mattermark tracks company signals. The third column covers both.
Which Tool Should You Choose?
Here's the thing: if your deals typically close under five figures, you don't need a dedicated company intelligence platform at all. You need accurate emails, a few firmographic filters, and the discipline to actually follow up. Most teams over-invest in data and under-invest in outreach cadence.
With that said:
- You need emails for cold outreach - FindThatLead works, but you're limited on credits, locked into annual billing, and bulk exports come back incomplete. We've seen teams burn hours cleaning up those exports before they can even load them into a CRM.
- You need company growth signals and funding data - Mattermark's re-launch is still a question mark. Crunchbase or PitchBook are safer bets with deeper datasets and actual track records.
- You need both in one tool - Neither solves this. That's where the next section comes in.
A Modern Alternative to Both
Prospeo covers what both tools attempt from a single platform. The database spans 300M+ professional profiles with 143M+ verified emails and 125M+ verified mobile numbers, all refreshed on a 7-day cycle - compared to the 4-6 week industry average. Email accuracy sits at 98% through a proprietary 5-step verification process that includes catch-all handling, spam-trap removal, and honeypot filtering. Thirty-plus search filters cover buyer intent across 15,000 topics via Bombora, technographics, funding rounds, headcount growth, and job changes - the company intelligence layer Mattermark used to provide, combined with email finding that outperforms FindThatLead on both accuracy and cost.
CRM and CSV enrichment returns 50+ data points per contact with a 92% API match rate, and 83% of leads come back with contact data. Native integrations with Salesforce, HubSpot, Smartlead, Instantly, and Zapier mean the data actually flows into your stack without manual cleanup.
If you're evaluating broader options in this category, start with B2B data platform comparisons and a shortlist of data enrichment services that match your workflow.
The results back it up: Meritt tripled their pipeline from $100K to $300K/week after switching, with bounce rates dropping from 35% to under 4%. The free tier gives you 75 verified emails per month plus 100 Chrome extension credits, no credit card required.
Mattermark's 20M contacts and FindThatLead's undisclosed database can't compete with 300M+ profiles refreshed every 7 days. Prospeo's 5-step verification delivers 98% email accuracy, 125M+ verified mobiles, and 30+ filters covering buyer intent across 15,000 topics - the company intelligence layer Mattermark used to offer, plus the email finding FindThatLead attempts.
One platform replaces both tools. 75 free emails/month, zero commitments.
FAQ
Is Mattermark still active in 2026?
Mattermark has re-launched as an independent company after its 2017 shutdown and sub-$1M FullContact acquisition. The site lists 4 million companies, 20 million contacts, and a 14-day free trial. There's minimal public information about the team behind the relaunch, though, and most former users moved to Crunchbase or PitchBook years ago.
What are FindThatLead's biggest limitations?
All paid plans require annual commitments with no monthly option. Bulk exports frequently miss first names and company names, breaking CRM import workflows. The vendor's G2 profile hasn't been active in over a year, raising questions about ongoing product development.
What's the best alternative to both FindThatLead and Mattermark?
Prospeo combines email finding and company intelligence in one platform - 300M+ profiles, 98% email accuracy, intent data across 15,000 topics, and 30+ search filters including funding, technographics, and headcount growth. The free tier includes 75 verified emails per month, so you don't need to stitch two separate tools together.