Kaspr vs Lusha: Which B2B Data Tool Actually Wins?
You're flipping between two pricing pages in separate tabs, and the numbers don't add up. Lusha advertises credits - but that's not the same thing as "contacts." If a phone number costs 10 credits, a 250-credit plan is only 25 phone numbers. Kaspr looks cheaper, yet the credit limits feel tight at scale. We've run the credit math on both tools so you don't have to.
30-Second Verdict
| Scenario | Pick |
|---|---|
| Prospecting in Europe on a budget | Kaspr - in a 100-lead France benchmark it worked out to $0.43/phone, and 84% of Kaspr's G2 reviewers are based in Europe |
| North American coverage + enterprise compliance | Lusha - ISO 27701 certified, stronger North America-focused workflow |
Pricing & Credit Math
Lusha's credit system is the single most confusing thing about the tool. A phone number costs 10 credits; an email costs 1. So a "250-credit" plan is 25 phone numbers - not 250. Let's just cut to what 100 phone numbers actually costs.
One wrinkle most comparisons miss: monthly Lusha plans roll unused credits over (up to 2x your plan limit), but annual plans issue credits upfront and reset at cycle end. Choose accordingly.
Kaspr is more straightforward. Paid plans give you a set number of phone credits, and B2B email credits are unlimited on Starter and Business tiers.
Kaspr Plans
| Free | Starter | Business | |
|---|---|---|---|
| Price/mo | $0 | $49 (annual) | $79 (annual) |
| Phone credits | 5 | 100 | 200 |
| B2B email credits | 15 | Unlimited | Unlimited |
| Cost/phone | - | ~$0.49 | ~$0.40 |
Lusha Plans
| Free | Pro (~$39.90/mo) | Premium (~$69.90/mo) | |
|---|---|---|---|
| Credits | 70 | 250 | 800 |
| Phone reveals | ~7 (at 10 cr each) | ~25 | ~80 |
| Cost/phone | - | ~$1.60 | ~$0.87 |
Lusha's free 70 credits can go toward emails (1 credit each) or phones (10 credits each) - the allocation is up to you. Annual billing commonly drops Pro to ~$29.90/mo and Premium to ~$52.45/mo.
The gap is stark. Kaspr runs roughly 2-3x cheaper per phone number on comparable paid tiers.
Data Accuracy & Regional Coverage
Here's where the "which is better" question gets geographic. Kaspr's G2 profile tells the story: 699 of its 833 reviewers are based in Europe. Only 31 are in North America. That's not a flaw - it's a signal.
A phone enrichment benchmark posted on r/coldemail tested Kaspr against 100 French corporate/government contacts and hit a 66/100 phone success rate at $0.43 per number. Solid for a notoriously hard market. On G2, Kaspr reviewers consistently praise the Chrome extension speed and the prospecting workflow (and it’s worth comparing against other data enrichment services if you’re shopping broadly).
Lusha leans North American in practice. Email accuracy is often put in the 85-90% range in sales communities, and one G2 reviewer put it plainly: "...for clients outside the North American region, getting verified phone numbers can be tough."
Neither tool publishes a clear, buyer-friendly refresh-cycle number. If you don't know how often records are re-verified, you're trusting stale data by default - especially if you’re building a repeatable lead generation workflow for outbound.
Kaspr charges ~$0.40/phone. Lusha charges ~$0.87. Both leave you guessing when data was last verified. Prospeo delivers 98% email accuracy and 125M+ verified mobiles on a 7-day refresh cycle - not the 6-week industry average. At ~$0.01/email, the credit math finally makes sense.
Stop burning credits on stale data. See the difference in 30 seconds.
Chrome Extension & Integrations
Use Kaspr if you prospect heavily through groups and events on professional networks - Kaspr's extension supports those surfaces, and Lusha's doesn't. Kaspr also offers 24/7 chat support on every plan, including free (and if you’re scaling outreach, pair it with proven sales prospecting techniques).
Use Lusha if you need bulk enrichment from search results (up to 25 contacts on paid plans) or deeper integration coverage. Lusha connects to Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, Zoho, and Bullhorn. Kaspr covers the big three (Salesforce, HubSpot, Pipedrive) but the list is shorter - so your CRM choice and contact management software setup matters.
Compliance & Security
If your legal team reviews vendor security posture, Lusha wins this category outright.
| Certification | Kaspr | Lusha |
|---|---|---|
| GDPR / CCPA | Yes | Yes |
| ISO 27701 | No | Yes |
| SOC 2 Type 2 | No | Yes |
| ISO 27001 + 27018 | No | Yes |
Lusha also holds third-party validation from TrustArc and ePrivacy. Kaspr is GDPR and CCPA aligned but doesn't carry the same ISO/SOC 2 certification stack. For enterprise procurement, that gap matters - sometimes it's the difference between passing and failing a vendor review (especially in enterprise B2B sales cycles).
G2 Ratings & User Sentiment
| Category | Kaspr | Lusha |
|---|---|---|
| Overall Rating | 4.4/5 (833) | 4.3/5 (1,618) |
| Ease of Use | 9.2 | 9.2 |
| Quality of Support | 8.6 | 8.1 |
| Product Direction | 8.9 | 8.3 |
Kaspr edges out Lusha on support and product direction - smaller, more responsive team. Lusha has nearly double the review volume, giving its 4.3 more statistical weight.
The complaint themes overlap. Both tools get dinged for credit limits feeling restrictive at scale. Data inaccuracy and outdated contacts are recurring negatives on both G2 profiles (a common reason teams add a dedicated sales prospecting database to the stack).
On Reddit, the sentiment is blunt - one user wrote they'd "been using Lusha and haven't been too impressed," asking for a more up-to-date database for selling into seed-to-Series-B SaaS, prioritizing email accuracy first and mobile numbers second.
Here's the thing: most comparison articles tell you to "try both free plans and see." That's lazy advice. Free plans are designed to surface easy-to-find contacts. The real test is what happens at 500+ lookups per month, and at that volume, Kaspr's cost advantage compounds while Lusha's credit math gets painful (and you’ll feel it even more if you’re running cold email marketing at scale).
When Neither Fits: Consider Prospeo
If the credit math on both tools makes you wince, Prospeo is worth a serious look. We've seen teams burn through Kaspr or Lusha credits in a week, then spend the rest of the month manually hunting contacts - that's the problem Prospeo was built to solve. It delivers 98% email accuracy across 143M+ verified emails and 125M+ verified mobile numbers, with a 7-day data refresh cycle compared to the 6-week industry average. The database spans 300M+ professional profiles with 30+ search filters including buyer intent and technographics (and if you’re evaluating options, start with the broader list of outbound lead generation tools).
The free tier gives you 75 emails plus 100 Chrome extension credits per month - no contracts, self-serve onboarding, roughly $0.01 per email at scale. Skip this if you only need a handful of European phone numbers per month (Kaspr's free plan handles that fine). But for teams doing real outbound volume across regions, the economics are night-and-day different.
Both Kaspr and Lusha get dinged on G2 for outdated contacts and restrictive credit limits at scale. Prospeo's 300M+ profiles are refreshed every 7 days, with 30+ filters including buyer intent and technographics - built for teams doing real outbound volume, not 25 phone reveals a month.
75 free emails monthly. No contracts. No credit games.
FAQ
Is Kaspr or Lusha cheaper per phone number?
Kaspr is roughly 2-3x cheaper. Starter and Business plans run ~$0.40-$0.49 per phone reveal versus Lusha's ~$0.87-$1.60. At 200+ lookups per month, that gap adds up to hundreds of dollars annually.
Which tool has better data for Europe?
Kaspr. 84% of its G2 reviewers are based in Europe, and benchmarks show strong phone enrichment for EU contacts. Lusha's workflow leans more North American, with reviewers noting weaker phone coverage outside that region.