Infofree vs Kaspr: Which B2B Data Tool Is Worth Your Money?
Your sales manager asked you to evaluate both tools by Friday. Here's the problem: Infofree and Kaspr barely compete with each other. One is a US bulk list database. The other is a European phone enrichment extension.
What Each Tool Actually Does
Infofree is a subscription-based US lead database with a built-in CRM. It's built for SMBs that want to pull bulk lists, filter by SIC code or geography, clone their best customer profiles, and start dialing. Think old-school list broker with a web interface.
If you're comparing tools in this category, it helps to zoom out to the broader landscape of sales prospecting databases and B2B company data providers.
Kaspr is a Chrome extension for enriching individual professional profiles, with a strong EMEA tilt. It's designed for one-by-one prospecting and quick enrichment - not bulk list building. Totally different workflow, totally different buyer.
If your workflow is enrichment-first, you’ll also want to understand how lead enrichment differs from bulk list sourcing.
Pricing Breakdown
Here's what you'll actually pay:
| Feature | Infofree Starter | Kaspr Business (annual) | Prospeo |
|---|---|---|---|
| Monthly cost | $150/mo + $99 setup | $79/user/mo | ~$0.01/email |
| Free tier | 24-hour trial | 5 phone + 15 B2B email + 5 direct email/mo | 75 emails, 100 ext credits/mo |
| Database size | 15M businesses + 70M executives (plus 240M consumers) | ~160M contacts | 300M+ profiles |
| Phone credits | N/A (export-based) | 200/mo (add-ons up to $1,440/mo for 1,000 credits) | 125M+ verified mobiles |
| Email accuracy | Not disclosed | Not disclosed | 98% |
| Regional focus | US only | Europe-heavy | Global |
| Contract | 12-month auto-renew | Monthly or annual | No contract |
| Cost per export/credit | ~$0.75/export | $0.49-$1.44/phone credit | ~$0.01/email |
The math is blunt. Infofree Starter gives you 200 exports per month for $150, putting you around $0.75 per export before the $99 setup fee on monthly billing. Their Team plan steps up to $275/month with 1,000 exports - better unit economics if you're committed to bulk exports.
Kaspr is affordable at low volume, then punishing at scale. The moment you're buying add-ons, 1,000 phone credits can run $1,440/month. That's where budgets go to die.
If you're trying to model ROI, it helps to track lead generation metrics and understand common sales pipeline challenges that bad data creates.
Data Coverage and Accuracy
If you remember one stat from this article, make it this: Infofree's consumer phone numbers only show up for about 30% of records, and those numbers are only about 50% accurate. That's not a rounding error. It changes whether your team has a calling motion or a frustration hobby.
We've seen Infofree work fine for broad US list pulls - especially for mailers and basic segmentation - but it's not the tool we'd bet a modern outbound program on. Review sentiment matches that reality: Infofree sits around 2.9/5 on G2, and accuracy complaints dominate the feedback.
Kaspr's value is speed for EMEA prospecting. Grab a number, grab an email, move on. Starter and above include unlimited B2B email credits, which is genuinely useful for individual reps. Unlike Infofree, Kaspr typically lands around 4.0-4.5/5 across review sites, which tracks with what we hear from teams: it's convenient, but the credit economics sting once you scale. The consensus on r/sales echoes the same theme - cost jumps and support frustrations when you push volume.
If you're building a repeatable outbound motion, these sales prospecting techniques can help you pressure-test whether your data source actually supports your process.
Infofree gives you 50% phone accuracy. Kaspr charges $1.44 per credit at scale. Prospeo delivers 98% email accuracy and 125M+ verified mobiles with a 30% pickup rate - globally, not just one region.
Stop choosing between US-only lists and European-only enrichment.
Compliance and Watch-Outs
A few things you should know before you commit.
Kaspr's CNIL fine: France's data authority fined Kaspr EUR 240,000 for scraping beyond visibility settings, long retention, and transparency failures. The compliance deadline was 18 June 2025. If your legal team cares about vendor risk - and they should - this needs to be part of the conversation.
Kaspr account friction: Kaspr requires at least 20 connections on the professional network it enriches from. That's a real blocker for new reps, fresh profiles, or newly created accounts.
Kaspr throttling risk: If your reps hammer the extension too fast, you invite platform throttling. Teams mention this often in community posts, and it's a workflow killer during high-volume prospecting sprints.
Infofree's contract trap: The 12-month auto-renew is a known complaint from customers who expected a more self-serve cancellation experience. Read the fine print.
Infofree's CRM dead-end: If you rely on Salesforce or HubSpot, Infofree's built-in CRM workflow can become a cul-de-sac, especially when your process depends on exporting and syncing data back to your actual system of record.
If compliance is a major concern, it’s worth aligning your outreach with modern ethics in sales expectations and your internal RevOps process.
Who Should Pick Which
Pick Infofree if you're US-only, you need bulk business or consumer lists for broad outreach (mail plus basic dialing), and you're okay trading accuracy for volume. Skip it if your team runs a modern outbound sequence that depends on clean phone data.
Pick Kaspr if you're prospecting mostly in Europe, you work one-by-one, and you want quick phone enrichment without buying an enterprise platform. Skip it if you're scaling past five reps or need bulk workflows.
Let's be honest: for a lot of teams, neither tool fits. If you need verified emails and mobiles across regions - or you're scaling outbound beyond a handful of reps - the answer is something else entirely.
When Neither Fits
Prospeo covers 300M+ professional profiles with 143M+ verified emails at 98% accuracy and 125M+ verified mobile numbers with a 30% pickup rate. Data refreshes every 7 days, compared to the roughly six-week industry average, so you're not chasing stale contacts two months after someone changed jobs.
If deliverability is part of your evaluation, it’s worth reviewing email bounce rate benchmarks and an email deliverability guide before you scale volume.
For context, one of our customers - Snyk - had 50 AEs prospecting 4-6 hours per week with bounce rates of 35-40%. After switching, bounce rates dropped under 5% and AE-sourced pipeline jumped 180%. That's the kind of difference accurate data makes at scale.
Snyk's 50 AEs dropped bounce rates from 35-40% to under 5% and grew AE-sourced pipeline 180% after switching to Prospeo. Data refreshes every 7 days, not every 6 weeks - so your reps reach people who still work there.
Scale outbound without stale data or credit walls.
FAQ
Is Infofree's data really 95% accurate?
Infofree markets 95% business accuracy, but its own disclosures show consumer phones appear on roughly 30% of records and run about 50% accuracy. For outbound calling, expect significant gaps that'll slow your team down.
Was Kaspr fined for GDPR violations?
Yes. France's CNIL fined Kaspr EUR 240,000 for scraping beyond visibility settings, long retention, and transparency issues, with a compliance deadline of 18 June 2025. Factor this into your vendor risk assessment.