Sortd vs Streak: Different Tools for Different Problems
Sortd and Streak both live inside Gmail, but they're solving completely different problems. Streak is a CRM - pipelines, deal tracking, mail merge. Sortd is a shared inbox and task manager - Kanban-style boards, day planners, email-as-task workflows. Comparing them head-to-head is like comparing a filing cabinet to a Rolodex.
30-second verdict: Pick Streak if you need deal pipelines and sales sequences inside Gmail and $49/user/month fits your budget. Pick Sortd if your inbox is chaos and you need shared mailbox organization for under $20/user/month. Skip both if you've outgrown Gmail-native tools or need verified contact data feeding your pipeline (see data enrichment options).
Streak carries a 4.5/5 on G2 from 260 reviews. Sortd sits at 4.3/5 from just 20 reviews. That review volume gap tells its own story about market adoption.
Quick Comparison
| Sortd | Streak | |
|---|---|---|
| Entry price | Free / $12/mo | Free tools / $49/mo |
| G2 rating | 4.3/5 (20 reviews) | 4.5/5 (260 reviews) |
| Best for | Inbox organization | Deal tracking CRM |
| Free tier | Yes (Starter) | Email tools only |
| Browsers | Chrome | Chrome, Safari, Edge |
| Key strength | Kanban email boards | Full pipeline CRM |
| Winner | Budget & simplicity | Features & scale |
They Solve Different Problems
G2 categorizes these tools differently for a reason. Sortd lives in the Shared Inbox and Task Management categories. Streak is a CRM (if you want more context, see examples of a CRM). The real question isn't "which is better?" - it's whether your problem is "my inbox is chaos" or "I need to track deals."
Be honest about which pain is sharper, and the choice makes itself.
One interesting split from G2's head-to-head data: reviewers rate Streak higher for ongoing support quality, but Sortd scores better on product direction. That suggests Sortd's roadmap could close the feature gap over time, even if Streak is the more polished product right now.
Pricing Breakdown for 2026
| Plan | Sortd | Streak |
|---|---|---|
| Free | Starter (limited) | Email tools only |
| Tier 1 | $12/user/mo | $49/user/mo (Pro) |
| Tier 2 | $18/user/mo | $69/user/mo (Pro+) |
| Tier 3 | - | $129/user/mo (Enterprise) |
Annual billing drops Sortd to $10/user/month (Essentials) or $15/user/month (Business). Streak advertises 20% off for annual plans, though their pricing page displays the numbers oddly.
A correction worth flagging: several comparison sites still list Sortd at $6/month. That's outdated. The current entry-level paid plan is $12/user/month, with a note that pricing changes again July 1st. Sortd's free Starter tier caps you at 4 lists per board, 50 incomplete tasks per team and 20 per list, and 30 days of history - usable for light personal triage, but you'll hit the walls fast.
On the Streak side, the #1 complaint on Reddit is the $49/month entry point. Streak's free and solo CRM tiers were removed for many users, and small teams felt the sting. If you're a two-person operation, that's a tough pill when Sortd's Essentials plan runs a quarter of the price.
Streak does offer free email power tools - tracking, snippets, and 50/day mail merge - but the moment you need pipelines, you're at $49.
Streak and Sortd manage your Gmail workflow, but neither fills your pipeline with verified contacts. Prospeo gives you 300M+ profiles with 98% email accuracy at $0.01/email - then pushes them straight into HubSpot, Salesforce, or your sequencer.
Stop organizing an empty pipeline. Fill it with data that connects.
Feature-by-Feature Comparison
CRM & Sales - Streak wins outright. Pipelines, deal tracking, interaction timelines, mail merge at 1,500/day on paid plans, and follow-up sequences (pair with proven sales follow-up templates). Sortd doesn't try to be a CRM. If you need deal stages and sales reporting, there's no contest.
Email Organization & Collaboration - this is Sortd's territory. Kanban boards let you drag emails into columns - to-do, in progress, done - instead of starring and forgetting. The day planner maps emails to time blocks. Shared mailboxes on Essentials and Business plans let small teams manage support@ or info@ addresses together. Streak Pro includes shared pipelines, but it isn't designed for inbox triage. We've found Sortd's drag-and-drop feels more intuitive for anyone who thinks visually about their workload.
AI & Automation - Streak ships AI deal summaries, an AI pipeline creator, and AI data entry with 10/50/500 AI credits per user per month depending on tier. Sortd offers automations (2 on Essentials, unlimited on Business) but its announced AI features aren't live yet.
| Capability | Sortd | Streak |
|---|---|---|
| AI features | Announced, not shipped | Live across all paid tiers |
| Automations | 2 (Essentials) / Unlimited (Business) | Built into pipeline workflows |
| Integrations | Zapier (Business only) | Zapier + native API/webhooks on all paid plans |
Streak connects to 9,000+ apps via Zapier plus native API and webhooks on every paid plan. Sortd limits Zapier access to the Business tier, which is a real constraint if you rely on workflow automation (especially for sequence management).
Where Each Falls Short
Streak's ceiling shows up faster than you'd expect. We've seen teams hit friction as pipelines get more complex - reporting gets shallow, and some users report email lag. For a Gmail plugin, the learning curve is surprisingly steep (if you're evaluating broader options, start with contact management software).
Sortd's limits are more fundamental. Users report slow loading and lag, especially with large volumes of emails and tasks, and the feature set is thin compared to dedicated project management tools.
Here's the thing: if your average deal value is under $5k, Streak's $49/user/month is hard to justify. You'd get more ROI from Sortd's organization layer plus a free CRM like HubSpot's starter tier. Streak earns its price when you're running enough pipeline volume that the Gmail-native convenience saves real hours (and when you’ve solved common sales pipeline challenges).
Who Should Pick Which
Freelancer or solopreneur - Sortd's free Starter plan or Streak's free email tools. Don't pay until you outgrow them. Sortd starts you on a 14-day Business trial, so you can test shared mailboxes and unlimited automations before deciding.
3-15 person sales team tracking deals - Streak Pro. The pipeline and mail merge features justify $49/user/month at that scale.
Small support or ops team under $20/user budget - Sortd Essentials or Business. Shared mailboxes and Kanban boards at a fraction of Streak's cost.
Teams needing multi-channel outreach or enterprise scale - neither. Look at Drag ($8/user/month), Hiver ($19/user/month), or Copper - or step up to a standalone CRM entirely (see sales prospecting techniques to keep pipeline full regardless of tool).
Neither tool scales past the point where Gmail itself becomes the bottleneck.
The Data Gap Neither Tool Fills
Both Sortd and Streak organize and track contacts. Neither helps you find or verify them. Your CRM is only as useful as the data inside it, and bad emails tank your sequences regardless of how slick your pipeline looks (use email deliverability basics to avoid self-inflicted issues).
Bad emails destroy deliverability no matter how polished your Streak pipelines look. Prospeo's 5-step verification and 7-day data refresh keep bounce rates under 4% - the same results that helped Snyk's 50 AEs generate 200+ new opportunities per month.
Your CRM deserves contacts that actually exist. Verify before you send.
FAQ
Can I use Sortd and Streak together?
Technically yes - both are Gmail extensions. But running two overlays creates clutter and potential conflicts. Pick the one that matches your primary need: deal tracking (Streak) or inbox organization (Sortd). If you need both, Streak Pro with a simple label system often covers enough.
Is there still a free version of Streak?
Streak offers free email power tools - tracking, snippets, and 50/day mail merge. But CRM plans start at $49/user/month. The free and solo CRM tiers were removed for many users. Sortd still has a free Starter plan if budget is the primary constraint.
How do I get verified contacts into my Gmail CRM?
Neither Sortd nor Streak includes contact sourcing or email verification. Tools like Prospeo find and verify professional emails at 98% accuracy across 300M+ profiles, with a free tier of 75 emails per month. Import directly into whichever tool you use via CSV or native integrations with HubSpot, Salesforce, and others.