Wiza Pricing Breakdown: Plans & Costs in 2026

Wiza Pricing Breakdown: What Every Plan Actually Costs in 2026

Wiza pricing looks straightforward - four tiers, clean layout, a toggle between monthly and annual. Then you read the fine print. Credits that don't roll over. "Unlimited" plans that cap at 30,000 exports. Overage charges that quietly inflate your bill. And a Sales Navigator subscription you'll need on top of everything.

With 850M+ prospects and a 4.6/5 G2 rating, Wiza is a popular pick for Sales Navigator-based prospecting. But the actual cost structure needs a closer look than the pricing page gives you.

30-Second Verdict

• Best for teams already on Sales Navigator: Wiza Email + Phone (annual) - tight extraction workflow if you're pulling 2,000+ contacts/month
• Best free tier for email prospecting: Apollo - 10,000 email credits/month free is hard to beat for early-stage teams
• Best cost-per-lead value: Prospeo - ~$0.01/email, 98% accuracy, no contracts, 75 free emails/month
• Skip Wiza if: You prospect fewer than 500 contacts/month. The per-lead math doesn't justify the subscription at lower volumes.

Wiza Plans in 2026

Wiza uses credits on its monthly plans, with four monthly tiers and two annual individual tiers. The annual plans advertise "unlimited" emails and phones, but that word deserves quotation marks.

Monthly Plans

All paid monthly plans include team analytics and CRM integrations. The Free tier is genuinely useful for testing - 20 emails and 5 phone numbers with no credit card required - but it won't sustain any real prospecting workflow.

Annual Plans (Individual)

The annual discount runs about 16-17% off monthly billing. Both tiers include AI Research and CRM integrations. The catch is that 30,000 exports/year cap, which we'll dig into shortly.

Team Plan

For organizations with 3+ users, Wiza offers a Team plan starting at $449/month billed annually. It includes unlimited emails and phone numbers, API access, advanced fields, CSV import, and a dedicated success manager. This is Wiza's enterprise-adjacent tier - where you'll land if you need programmatic access or have a larger SDR team.

How Wiza Credits Work

Wiza's credit system is simpler than most, but the mechanics matter for budgeting. One email credit equals one valid email returned. One phone credit equals one contact enriched with phone number(s) - you could get multiple numbers for a single credit if the contact has several on file.

Credits are shared across all seats on your account. Three reps on a Starter plan split 100 email credits and 100 phone credits total - not 100 each. That's a detail people miss.

When you burn through your monthly allotment, Wiza charges overage rates automatically: $0.15 per email and $0.35 per phone number. Wiza shows a cost estimate before each scan, which is a nice transparency touch, but the charges apply the moment credits are depleted.

Here's a worked example: on the Starter plan (100 emails/month), pulling 150 total emails in a month costs $49 + $7.50 in overages = $56.50. Pull 300 total emails and you're at $79 - at which point you should've been on the Email plan from the start. We've watched Starter-plan teams blow through their entire credit allotment in the first week of a campaign, then spend more on overages than the next tier up would have cost.

Hidden Costs and Fine Print

The "Unlimited" Cap

Wiza's annual plans advertise unlimited emails and phone numbers. They're not unlimited. Both annual individual plans cap exports at 30,000 per year - roughly 2,500 per month. For a solo SDR doing heavy outbound, 2,500/month is probably fine. For a team of three sharing an account, that ceiling arrives fast.

Sales Navigator Tax

This is the one that frustrates us most. Wiza's core workflow depends on Sales Navigator for prospecting and list building. That's an additional ~$79-$149/month per seat that doesn't show up on the pricing page. A single rep running Wiza Email + Phone monthly ($199) plus Sales Navigator (often around $99 for the Team tier) is looking at ~$280-$350/month before overages. That context matters when you're comparing against standalone database tools that don't require a separate platform subscription.

Auto-Renewal and Cancellation

Reddit threads and third-party reviews consistently flag auto-renewal and overage surprises as recurring complaints, along with pressure to move to annual billing. If you're signing up for an annual plan, mark your renewal date and confirm the cancellation process upfront.

The $399 vs. $449 Discrepancy

Something that'll trip you up during due diligence: Wiza's help center references a $399/month unlimited plan for up to 3 users. The actual pricing page shows the Team plan starting at $449/month billed annually. Whether the $399 tier still exists as a legacy option or the help docs are outdated isn't clear. Confirm the current price directly with Wiza before signing.

What a Wiza Lead Actually Costs

The math the pricing page doesn't do for you:

• Free: $0 for 20 emails = $0/email (but 20 contacts isn't prospecting, it's a demo)
• Starter monthly: $49 for 100 emails = $0.49/email
• Email monthly: $99 for 500 emails = $0.20/email
• Email + Phone monthly: $199 for 500 emails + 500 phones = $0.20/email, $0.40/phone
• Email annual: $990/yr for up to 30,000 exports = $0.033/email (if you max it out)
• Email + Phone annual: $1,990/yr for 30,000 exports = $0.066/contact (if you max it out)

The annual plans only make economic sense if you're consistently pulling 2,000+ contacts per month. At lower volumes, you're paying for capacity you'll never use - and unused credits don't roll over.

Wiza vs. Alternatives

Prospeo

Prospeo's model is the polar opposite of Wiza's. Instead of per-seat subscriptions with credit caps, you pay roughly $0.01 per verified email on a credit-based system - no seats, no contracts, cancel anytime. The database covers 300M+ professional profiles with 98% email accuracy and 125M+ verified mobile numbers, all refreshed on a 7-day cycle (the industry average is six weeks).

For context, Wiza's effective cost per email ranges from $0.20 to $0.49 on monthly plans. Prospeo's free tier gives you 75 emails and 100 Chrome extension credits per month - already nearly 4x more useful than Wiza's 20-email free plan. Prospeo also runs a proprietary 5-step email verification process with catch-all handling, spam-trap removal, and honeypot filtering, so the 98% accuracy figure isn't aspirational. It's structural.

Apollo.io

Apollo is the obvious comparison for teams that want prospecting and sequencing in one platform. The free tier is genuinely generous - 10,000 email credits per month - and paid plans start at $49/user/month on annual billing.

The catch is mobile numbers: revealing a phone costs 8 credits on the Basic plan, and overages run $0.20/credit with minimum purchase thresholds. Apollo's built-in sequencer saves you a separate tool subscription, but we've seen bounce rates run higher than dedicated verification platforms. If email deliverability is your top priority, that's worth weighing.

Lusha

Lusha starts at ~$29.90/user/month for 250 credits on the Pro plan. Phone numbers cost 10 credits each, so you're really getting 25 phone reveals per month. One advantage over Wiza: unused credits roll over on monthly plans, up to 2x your limit. That flexibility matters for teams with uneven prospecting cycles.

ZoomInfo

ZoomInfo is the enterprise benchmark - $15,000-$40,000+/year with mandatory annual contracts. The US database depth is unmatched, but you're paying for intent data, chat, and workflow features whether you use them or not.

Let's be honest: if your average deal size is under $15k, you almost certainly don't need ZoomInfo-level data. The ROI math only works when you're closing deals large enough to absorb a five-figure data budget.

Which Plan Should You Pick?

The right plan depends entirely on your monthly contact volume.

Free: You're evaluating the tool. Pull 20 contacts, see if the data quality holds up, move on.

Starter ($49/mo): Light prospecting, 50-100 contacts/month. Works for founders doing their own outreach, but overages will bite if you go over.

Email annual ($83/mo): Email-heavy outbound teams pulling 500+ contacts/month. The annual commitment pays for itself if you're consistent. For teams with unpredictable volume, though, the lack of credit rollover makes this a gamble.

Email + Phone annual ($166/mo): SDR teams that need direct dials. Only makes sense if you're actually calling - otherwise you're paying for phone credits you won't use.

Team ($449/mo): 3+ seat orgs with API needs and enough volume to justify a dedicated success manager.

Is Wiza Worth the Cost?

Wiza works well for a specific use case: teams already invested in Sales Navigator who need a direct extraction workflow with real-time verification. The Chrome extension is smooth, and in our testing, the email deliverability held up - that 99%+ claim isn't marketing fluff for most use cases.

At $0.20-$0.49 per email on monthly plans, though, Wiza is expensive for what's fundamentally a Chrome extension plus a contact database. The "unlimited" label on annual plans is misleading with a 30,000 export cap. And the Sales Navigator dependency adds ~$80-$150/month that the pricing page conveniently ignores.

Here's the thing: Wiza is worth it for high-volume teams pulling 2,000+ contacts/month who'll amortize the annual cost across enough deals to justify it. For everyone else - especially teams doing fewer than 500 lookups a month - the per-lead economics don't hold up against alternatives with larger databases, better cost transparency, and no platform dependency.

If you're building a broader outbound stack, compare it against other sales prospecting platforms and the wider set of cold email marketing tools before you commit.

FAQ

Does Wiza offer a free plan?

Yes. Wiza's free tier includes 20 email credits and 5 phone credits per month with no credit card required. It's enough to evaluate data quality on a handful of prospects but won't support any sustained outbound workflow.

Do unused Wiza credits roll over?

No. Credits expire at the end of each billing cycle, whether monthly or annual. If you don't use your 100 email credits in a given month on the Starter plan, they're gone.

What happens when you exceed your credits?

Wiza charges overage rates automatically: $0.15 per email and $0.35 per phone number. You'll see a cost estimate before launching each scan, but charges apply immediately once credits are depleted.

Is Wiza's unlimited plan really unlimited?

Annual "unlimited" plans cap exports at 30,000 per year - roughly 2,500 per month. "Unlimited" is a marketing label, not a literal description.