Kaspr Pricing in 2026: What Every Plan Actually Costs
Kaspr's pricing page looks clean - €45/month for Starter, €79/month for Business. Simple enough. Then you start doing the credit math and realize those tidy numbers hide a lot of complexity, especially once you factor in the four separate credit types, the cancellation policies, and the gap between what "unlimited B2B emails" actually means versus what most people assume it means.
We've spent time digging through Kaspr's plan details, user reviews, and the fine print so you don't have to. Here's what you'll actually pay, what the credits get you, and where the billing can bite.
30-Second Verdict
Plans at a Glance
Kaspr runs four plans - Free, Starter, Business, and Organization - all built around a credit system. Annual billing saves up to 25%, which is standard for the category.
| Plan | Annual Billing | Phone Credits | Direct Email Credits | Best For |
|---|---|---|---|---|
| Free | €0 | 5/mo | 5/mo | Testing the product |
| Starter | €45/mo (annual) | 100/mo | 5/mo | Solo EU phone prospecting |
| Business | €79/mo (annual) | 200/mo | 200/mo | Phone + email at volume |
| Organization | Custom | Custom | Custom | Larger teams needing a tailored plan |
Monthly billing runs higher: €59/month for Starter and €99/month for Business.
If you're budgeting in other currencies, Kaspr lists localized rates too. Starter comes in at $49/month billed annually ($65 monthly), and Business at $79/month billed annually ($99 monthly). GBP pricing runs £39 and £69 respectively on annual plans.
All plans include unlimited B2B emails - but those are generic company addresses, not direct personal work emails. That distinction matters more than most people realize (and it’s why teams often pair data tools with an email verification step).
The annual discount saves you €168/year per license on Starter and €240/year on Business. But it comes with strings attached, which we'll get to in the billing section.
What Each Plan Includes
Free Plan
This is a product demo, not a working tool. Five phone credits and 5 direct email credits per month won't sustain any real prospecting workflow. You also get 10 export credits per month.
Kaspr includes unlimited B2B emails on all plans, but on Free you unlock that by inviting 3 colleagues via "gold invitations." Before those invitations go out, you're capped at 15 B2B email credits per month. Credits aren't shareable across your workspace - each member has their own allocation - and you'll need a minimum of 20 connections on your account to use Kaspr at all.
Starter Plan
At €45/month on annual billing (€59 monthly), you get:
- 100 phone credits/month (1,200/year)
- 5 direct email credits/month (60/year)
- 1,000 export credits/month (12,000/year)
- Unlimited B2B emails
Starter perks include credit rollover, Sales Navigator extension access, Zapier integration, unlimited cadences, up to 10 lead lists, and up to 3 enrichment workflows.
Use this if you're a solo SDR or small team focused on European phone prospecting (see B2B cold calling benchmarks if you’re planning volume). Skip this if you need direct email credits at volume - 5 per month is barely functional.
Business Plan
At €79/month on annual billing (€99 monthly), this is where Kaspr starts making sense for teams that need both channels:
- 200 phone credits/month (2,400/year)
- 200 direct email credits/month (2,400/year)
- 2,500 export credits/month (30,000/year)
- Unlimited B2B emails
You also unlock custom permissions, reporting and activity insights, 2 admin seats, Advanced API access at 60 requests per minute, and Recruiter Lite extension access. If you're using fewer than 50 phone credits and 50 direct email credits per month, though, you're overpaying for capacity you won't touch (this is a common issue in cost of sales tech stack audits).
Organization Plan
Kaspr doesn't publish Organization pricing publicly. You'll need to talk to sales, which is standard at this tier. Based on comparable enterprise data tools, expect $1,000-$5,000+ per month depending on seat count and add-ons.
Kaspr's four credit types drain fast - 100 phone credits last about 5 days of real prospecting. Prospeo gives you 300M+ profiles, 125M+ verified mobiles, and 98% email accuracy at ~$0.01 per email. No separate credit buckets. No surprise renewal traps.
Stop doing credit math and start booking meetings.
How Credits Actually Work
Here's the thing about Kaspr's credit system: it splits into four types that aren't interchangeable. A phone credit reveals one phone number. A direct email credit reveals one personal work email. An export credit pushes one contact out of Kaspr. And B2B emails - the generic company addresses - are unlimited on all plans, with the Free-plan unlock requirement mentioned above.
The math gets uncomfortable fast. A team of 3 SDRs each revealing 20 phone numbers per day burns 60 credits daily, or roughly 1,200 per month. On Starter annual, each user gets 100 phone credits per month. That means one user doing moderate prospecting exhausts their entire monthly phone allocation in five working days. You'd need Business at minimum, and even then 200 credits per month only covers about 10 reveals per working day (if you’re planning dials, compare against how many cold calls a day benchmarks).
Credit rollover on Starter and above helps smooth out lighter months, but if you're consistently hitting your cap, you'll end up buying add-on packs. Those range from €875-€20,000 for phone credits, €400-€11,000 for direct email credits, and €500-€3,000 for export credits, depending on volume and billing cadence.
Billing Gotchas to Watch
Kaspr's G2 rating sits at 4.4 stars across 831 reviews, but its Trustpilot score is 1.6 with 85 reviews. That gap tells a story.
G2 captures product satisfaction from active users. Trustpilot captures billing frustration from people trying to leave. To be fair, some Trustpilot reviewers praise the product itself - one called it "very intuitive... quick and simple" with responsive customer support. But the billing complaints are consistent and specific:
Auto-renewal is on by default. If you don't actively cancel, you're locked in for another cycle. Monthly plans require 48 hours' advance notice to cancel; annual plans require a full month's notice before the renewal date. One reviewer described being charged €1,080 for a renewal they didn't authorize and couldn't reverse. Refund requests are routinely denied.
There's also the data sourcing question. Kaspr scrapes data from professional profiles, which sits in a murky zone relative to certain platform Terms of Service. This won't affect your day-to-day usage, but it's a compliance risk worth understanding if your legal team cares about vendor data sourcing (especially if you operate under GDPR for sales and marketing constraints).
If you're committing to an annual plan, mark your calendar for the cancellation window. Seriously. Set a reminder.
Kaspr vs. Competitors on Cost
| Tool | Annual Price | Data / Credits | Email Accuracy | Best For |
|---|---|---|---|---|
| Prospeo | Free tier; ~$0.01/email | 300M+ profiles, 125M+ verified mobiles | 98% | Email accuracy + global data |
| Kaspr | €45/mo+ | 100-200 phone credits/mo | ~90% (EU-focused) | EU phone prospecting |
| Apollo | $49/user/mo | 75 mobile credits/mo | ~79% | Data + sequences in one tool |
| Lusha | ~$49/mo+ | 70 credits/mo (free tier) | Not published | Quick lookups, flexible billing |
Prospeo
Prospeo takes a fundamentally different approach to pricing. The free tier gives you 75 verified emails and 100 Chrome extension credits per month - no credit card, no contracts. Paid plans run about $0.01 per email, which makes the per-unit economics dramatically simpler than Kaspr's multi-credit system.
Where this matters most is accuracy. Prospeo delivers 98% verified email accuracy across all regions, backed by a proprietary 5-step verification process with catch-all handling, spam-trap removal, and honeypot filtering. Kaspr's accuracy holds up well in Europe but drops off for North American data. If you're prospecting globally, that accuracy gap compounds fast - every bounced email damages your sender reputation, and we've seen teams burn through months of domain-building work because of bad data from a single campaign (more on that in our email deliverability guide).
Prospeo's database covers 300M+ professional profiles with a 7-day data refresh cycle, compared to the 6-week industry average. For teams that also need phone numbers, there are 125M+ verified mobiles with a 30% pickup rate.
Apollo
Apollo's Basic plan at $49/user/month on annual billing is the closest direct competitor to Kaspr Starter on price. You get 75 mobile credits per month, 1,000 export credits, and a full built-in sequencing engine. Kaspr doesn't do outreach at all - it's purely a data tool.
If you want data and email sequences in one platform, Apollo is the obvious pick. The tradeoff is data quality: Apollo's email accuracy runs around 79%, and overage credits cost $0.20 each with a 250-credit minimum.
Lusha
Lusha's free tier looks generous at 70 credits per month until you realize phone reveals cost 10 credits each - that's 7 phone numbers. Kaspr's free plan gives you 5 phone credits at 1 credit per reveal. Fewer total, but more transparent math.
The cancellation experience is cleaner than Kaspr's: you can cancel anytime and keep credits through the billing period. For teams doing light phone prospecting who value flexible billing over raw credit volume, Lusha is the safer bet.
Let's be honest: if your average deal size sits below $10K, you probably don't need Kaspr's phone-heavy credit system at all. Most teams at that price point close deals through email sequences, not cold calls - and you'll get better ROI from a tool that prioritizes email accuracy over phone number volume (start with a modern outbound email campaign playbook).
Kaspr's EU-focused data and ~90% email accuracy leave gaps for global teams. Prospeo covers 300M+ profiles worldwide with 98% verified email accuracy, 125M+ mobile numbers, and a 7-day data refresh cycle - all self-serve with no annual lock-in.
Get global coverage and 98% accuracy without the billing headaches.
Is Kaspr Worth It in 2026?
Yes, if you're an EU-focused SDR team that primarily needs phone numbers, you're comfortable with annual billing, and your volume fits within the credit caps. Kaspr's 120M+ European contacts and strong EU data accuracy are genuinely impressive. The Chrome extension is fast and intuitive - that part of the product earns its G2 rating.
No, if you prospect outside Europe where North American data quality drops noticeably, you primarily need verified emails where Kaspr's direct email credits are stingy on Starter, or you want billing flexibility. The auto-renewal and cancellation policies are a real liability, and the Reddit consensus on r/sales tends to echo the Trustpilot complaints about getting locked into renewals (if you’re evaluating options, use a broader sales prospecting platform shortlist).
For most teams we talk to, the answer comes down to geography and channel. EU phone prospecting? Kaspr's a solid pick. Everything else? There are better options.
FAQ
Does Kaspr have a free plan?
Yes. It includes 5 phone credits, 5 direct email credits, and 10 export credits per month. Unlimited B2B emails require inviting 3 colleagues. It's a trial, not a working tool.
Can I cancel Kaspr anytime?
Not exactly. Monthly plans require 48 hours' advance notice before your next billing date. Annual plans require one full month's notice before the renewal date. Auto-renewal is enabled by default on all plans.
How does Kaspr compare to Lusha on cost?
For phone numbers, Kaspr wins on volume. Kaspr Starter at €45/month on annual billing gives you 100 phone credits per month. Lusha charges 10 credits per phone reveal, so their 70 free credits only yield 7 phone numbers. But Lusha offers cancel-anytime flexibility that Kaspr doesn't.
What happens when I run out of credits?
You can purchase add-on credit packs for phone, direct email, and export credits, or wait for the next billing cycle to reset. Credits roll over on Starter and above, so lighter months can buffer heavier ones.
What's the most accurate alternative for emails?
Prospeo delivers 98% verified email accuracy across all regions with a free tier of 75 emails per month and no contracts. Its 7-day data refresh cycle keeps records current compared to the 6-week industry average.