ContactOut vs Goava: You're Comparing Two Different Tools
One finds emails and phone numbers. The other uses AI to tell Nordic sales teams which accounts to chase. When you weigh ContactOut against Goava, you're not picking between competitors - it's like picking between a CRM and a dialer. There's no Reddit thread comparing these two, and for good reason.
We've tested both tools, and the real question isn't which to pick. It's whether you need one, the other, or something else entirely.
30-Second Verdict
ContactOut is a contact data tool. It pulls emails and phone numbers from professional profiles via a Chrome extension and a search portal covering 700M+ profiles. Global, self-serve, built for reps who need contact details fast.
Goava is an AI sales intelligence platform for the Nordics. It analyzes your CRM, scores accounts with its Goava Score and Goava Fit models, and surfaces companies that look like your best customers in Sweden, Norway, Denmark, and Finland only.
They solve different problems. If you need both account prioritization and contact data, you'll need two tools.
What Each Tool Actually Does
ContactOut
ContactOut is a Chrome extension and search portal for finding work emails, personal emails, and phone numbers across 700M+ professional profiles. It also offers email campaigns and an AI email personalizer. The core use case is dead simple: you're looking at a prospect, you need their email, ContactOut finds it. Team and API tiers add Salesforce/ATS integrations and bulk access.
Goava
Goava is a Swedish AI sales intelligence platform founded in 2016 and partnered with Enento Group since 2021, serving 200+ customers across the Nordics. Instead of finding contact details, Goava analyzes your CRM data to identify lookalike companies, assigns each a Goava Score, and pushes qualified accounts into your pipeline via its Prospecting Agent. It integrates with HubSpot, Salesforce, SuperOffice, and Pipedrive. G2 reviewers praise the UI and AI recommendations but consistently flag integration hiccups and incomplete contact data as recurring pain points - which tells you something about the tool's scope.
Feature Comparison
| Category | ContactOut | Goava |
|---|---|---|
| Type | Contact data finder | AI account intelligence |
| Data | Emails + phones | Company signals + scores |
| Coverage | Global | Nordics only |
| Entry price | ~$99/mo | €390/mo |
| Contracts | Monthly billing | 12-month commitment |
| G2 rating | Not listed | 4.5/5 (26 reviews) |
| Best for | Reps needing emails | Nordic SDR teams |
The category mismatch is the whole story. ContactOut gives you who to email. Goava tells you which companies to target. If you're a Nordic SDR manager evaluating both, you probably need Goava for account selection and a separate tool for contact details. If you're building a broader outbound stack, it helps to map these tools against your sales prospecting techniques and your overall lead generation workflow.
You shouldn't need two tools and two contracts to get verified contact data for the right accounts. Prospeo covers 300M+ profiles globally with 98% email accuracy, 125M+ verified mobiles, and 30+ filters including buyer intent - all refreshed every 7 days.
One platform. Global coverage. No 12-month lock-in.
Pricing Breakdown
ContactOut doesn't publish pricing transparently - the official pricing page is mostly "Talk to us" placeholders. Based on third-party breakdowns, the Email plan runs ~$99/mo for 300 exports, and Email+Phone is ~$199/mo for 600 exports. A free tier gives you 5 emails, 5 phone numbers, and 5 exports per day. Here's the thing: a contact-finding tool in 2026 that won't show you what it costs is genuinely frustrating, and it makes you wonder what they're optimizing for. If you're comparing vendors in this category, start with a shortlist of data enrichment services and email search tools.
Goava is more transparent but pricier. Discover Starter is €390/mo for one Nordic market. Premium jumps to €590/mo and adds CRM integrations plus a dedicated CSM. Each additional market costs 2,000 SEK/month per country, and each user costs 250 SEK/month. Everything requires a 12-month commitment. Goava also offers Enrich with a free base tier and premium data enrichment from ~€200/mo. If you're operationalizing this kind of account scoring, it's worth aligning it with a formal lead scoring model and an ideal customer profile.
When to Choose Which
Choose ContactOut If...
You need emails and phone numbers globally, want monthly billing, and your workflow is Chrome extension, find contact, push to sequence. Skip it if pricing transparency matters to you or if you need verified mobiles at scale - the "unlimited" plans cap around 2,000 emails and 1,000 phones per month, which isn't unlimited by any reasonable definition. If deliverability is a priority, pair any finder with an email deliverability guide and track your email bounce rate.
Choose Goava If...
You sell into the Nordics, your team has CRM data worth analyzing, and you want AI to surface lookalike accounts automatically. Skip it if you sell outside the Nordics, need contact details (Goava isn't a contact finder), or can't commit to €390+/mo for 12 months. For teams evaluating Goava alternatives, the real comparisons are ZoomInfo and Apollo - not ContactOut.
Let's be honest: most people landing on a "ContactOut vs Goava" comparison are asking the wrong question. These tools belong in different budget lines. The real question is which contact data tool to pair with Goava, or whether you need Goava at all.
A Better Contact Data Option
If what you actually need is verified emails and direct dials - without ContactOut's pricing opacity or Goava's Nordic-only scope - Prospeo is the cleaner pick. The database covers 300M+ professional profiles with 98% email accuracy and 125M+ verified mobile numbers, all refreshed on a 7-day cycle while the industry average sits around six weeks. Pricing is fully transparent at ~$0.01 per email with no annual contracts. The free tier gives you 75 emails and 100 Chrome extension credits per month, enough to test before committing anything. If you're building lists at scale, this pairs well with a structured approach to how to generate an email list and a repeatable lead enrichment process.
We've seen teams using Prospeo drop bounce rates below 4% and grow pipeline by over 140%. That's what happens when your contact data is actually fresh instead of sitting in a database aging for a month and a half between refreshes.
ContactOut caps 'unlimited' plans at 2,000 emails. Goava doesn't find contacts at all. Prospeo delivers verified emails at ~$0.01 each with a free tier of 75 emails/month - transparent pricing, no sales calls, and bounce rates teams have dropped below 4%.
Fresh data every 7 days beats stale exports from any provider.
FAQ
Can I use ContactOut and Goava together?
Yes. Goava identifies which Nordic accounts to target, then you use a contact data tool to find emails and phone numbers for decision-makers at those companies. They solve different problems and pair naturally - many Nordic teams run Goava for account scoring alongside a separate email finder.
Is Goava available outside the Nordics?
Goava covers Sweden, Norway, Denmark, and Finland. You can add markets at 2,000 SEK/month per additional country, but the platform's data and AI models are built for Nordic coverage. If you sell primarily into the US, UK, or DACH markets, it isn't designed for you.
Which tool is more affordable?
ContactOut starts at ~$99/month with monthly billing. Goava starts at €390/month with a 12-month commitment. But comparing their prices is misleading since they serve entirely different purposes - one finds contacts, the other scores accounts. If budget is tight and contact data is the priority, Prospeo offers comparable data starting at ~$0.01 per email with a free tier and no contracts.