Bonjoro vs Loom (2026): the workflow-first comparison

Most teams don't pick the "wrong" video tool. They pick the right tool for the wrong job.

Loom replaces meetings with async screen recordings. Bonjoro creates personal follow-ups at the exact moment someone takes an action (lead submits a form, customer upgrades, ticket closes).

Pick based on workflow, not feature checkboxes. If you're sending 20 demo follow-ups a day, you need a queue. If you're shipping product updates, you need one-click recording.

Why Bonjoro vs Loom comparisons fail (and the 30-second verdict)

Most comparison pages read like a directory: screen recording? yes/no. integrations? yes/no. That's not how these tools win or lose in real life.

Here's the only question that matters: are you recording because you need to explain something - or because you need someone to feel seen?

Loom wins if...

• You're doing internal async updates (product walkthroughs, sprint demos, handoffs).
• You need the fastest screen recording -> link -> share loop (Slack, email, docs).
• You care about higher-quality video (up to 4K) and deeper viewer insights on paid plans.

Bonjoro wins if...

• You want lifecycle-triggered relationship moments (inbound lead, demo request, trial signup, renewal risk).
• You want a queue/prompts workflow so follow-ups happen on time.
• You're sending video inside email with CTAs, templates, and timing discipline (and you’ll want clean deliverability basics from an email deliverability standpoint).

Hard skips (save yourself the pilot)

If you're buying for CS follow-ups, don't buy Loom first. It's the wrong shape of tool.

If you need SSO/SCIM + retention policies + admin logs, skip the debate and price Loom Enterprise.

If you're trying to fix reply rates with video while your bounce rate is high, you're solving the wrong problem (start with data quality).

Skip both if your bottleneck is outbound reach (not video)

Look, video doesn't rescue campaigns that don't land. If you're scaling outreach, use a real B2B sales stack and fix list hygiene first.

Pricing in 2026: Bonjoro vs Loom (and what's actually gated)

Here's the pricing reality: Loom is priced per user for a recording-and-sharing platform. Bonjoro is priced around sending and workflow - because the "send a personal video at the right moment" motion is the product.

And yes, directories freeze old numbers. G2's pricing snapshot was last updated Oct 9, 2024, which is exactly why a lot of "2026 pricing" posts end up wrong.

Pricing table (vendor pricing + practical expectations)

Bonjoro also discounts annual billing (up to 40%), which matters if CS or SDR teams will live in it daily.

The "don't get burned" gating matrix (what changes between tiers)

Two clarifiers that stop a lot of confusion:

• Bonjoro's Free plan is capped by sending volume, not by your ability to record. The 50-video sending cap is the limiter.
• On Loom Starter, the 5-minute cap applies to screen recordings. Meeting recordings can run longer.

One-to-many is a pricing line, not a "nice-to-have"

If your use case is "send a video to a segment" (webinar follow-up, event leads, churn-risk cohort), that's Bonjoro Grrrowth ($79/mo) territory because it adds 1-to-many sending. Loom isn't built around triggered one-to-many sends; it's built around recording and sharing.

Hot take: if your average deal is in the low five figures and you're buying Loom mainly to "do sales video," you're paying for the wrong kind of platform. Loom's incredible for internal clarity. It's not a lifecycle engine.

Best-fit workflows: Bonjoro vs Loom by team + moment

We've watched teams try to force Loom into customer follow-ups because "we already have Loom." It works for a week. Then the link library turns into a junk drawer, nobody knows who got what, and follow-ups slide.

Bonjoro fails in the opposite way: if you treat it like a generic recorder, you miss the point. It's designed to win on timing.

Bonjoro recommends moving fast: engagement is best in the first 4 hours after the trigger, and if you wait, open rates decay 5-10% over the next 72 hours before dropping sharply, which is why the queue and prompts matter more than another recording button (see speed to lead metrics).

Internal updates & walkthroughs (Loom is the default)

If your goal is to replace meetings, Loom is the cleanest path: record, paste link into Slack, done.

Inbound lead follow-up & demo requests (Bonjoro, sent fast)

Inbound is where timing prints money. Bonjoro's queue/prompt model makes "send a personal video now" the default behavior instead of a best intention.

I've seen speed-to-lead improve immediately when the queue becomes the first tab SDRs open (and it pairs well with a tight lead qualification process).

Onboarding & customer success moments (Bonjoro)

CS is full of emotionally loaded moments: welcome, first value, renewal, expansion, "we fixed it," "we heard you." A well-timed personal video beats a perfectly edited walkthrough here because the goal's trust, not documentation.

Support & bug reproduction (Loom)

Support needs clarity, not charm. Loom's built for "here's the bug, here's how to reproduce it, here's the fix," and it's faster than trying to run a triggered workflow for tickets.

Recruiting & candidate updates (Loom)

Recruiting is internal comms with external stakeholders. Loom keeps it simple: quick updates, alignment videos, and "here's what to expect next."

Analytics that matter (and what you can actually act on)

Views are a vanity metric unless they change what you do next.

Loom's Business plan adds engagement insights and exportable engagement insights (CSV). Bonjoro's tracking is built around follow-up loops: opens, views, and CTA clicks tied to the message you sent so you can follow up at the right time.

If you're logging this in a CRM, keep it brutally simple:

• Sent (timestamp + template)
• Opened
• Watched (watch time if available)
• CTA clicked (which CTA)
• Replied / booked (the only outcome that matters)

Integrations & automation (HubSpot/Zapier reality check)

Integrations are where "video tool" turns into "workflow tool."

Bonjoro's automation is built for lifecycle loops, especially with HubSpot via Zapier. Common triggers/actions teams build around include email opened, watched, call to action clicked, reply, and created/reassigned (use CRM integration for sales automation patterns to keep this sane).

One reality check: Zapier's often polling-based. On free tiers it checks for new data about every ~15 minutes, so don't sell "real-time routing" internally unless you're on the right Zapier plan.

Recipes that work in real teams:

• HubSpot form submitted -> create item -> assign owner -> SLA "send within 4 hours"
• Watched -> create CRM task "follow up today"
• CTA clicked -> move lifecycle stage + notify AE

Loom integrations are distribution-first: it's built to share recordings into the tools your team already uses.

Gotchas in Bonjoro vs Loom: reliability, deliverability, governance

This is where renewals are won.

Reviews & sentiment (G2 snapshot that matches reality)

User sentiment lines up with the workflow split:

• Bonjoro: 4.8/5 on G2 (58 reviews)
• Loom: 4.7/5 on G2 (2,331 reviews)

The interesting part is the shape of the feedback. Bonjoro scores extremely high on support. Loom tends to edge ahead on admin and platform governance because it's deployed broadly inside companies, not just in a sales/CS motion.

Loom reliability & adoption friction (what to test)

Loom's risk isn't "missing features." It's friction: choppy recordings on weaker machines, occasional crashes, and teams getting pushed into a desktop-app-heavy experience.

The other adoption killer is predictable: someone hits the 25 videos or 5-minute screen recording cap on Starter, and the habit dies because nobody wants to ask for budget.

Bonjoro deliverability & sending identity (non-negotiable)

Bonjoro lives and dies by email identity. Connect Gmail/Outlook or verify your domain so messages come from a recognizable sender. If you send from a default address, you're choosing lower deliverability and a less personal feel.

Deliverability rules that actually move the needle:

• Send from a real mailbox / verified domain
• Keep subject lines human (use these cold email subject lines that get opened principles even for “warm” follow-ups)
• Hit the first 4 hours after the trigger

Security/admin: when Loom Enterprise is the only serious option

If you need SSO (SAML), SCIM, retention policies, admin logs, and an enterprise SLA packaged cleanly, Loom's the clearer fit. Don't run a long evaluation - just scope Loom Enterprise and move on.

Pilot checklist (7 items) - run this before you commit

Loom pilot

1. Test on low-spec laptops + average Wi-Fi
2. Confirm Starter limits won't kill adoption (or budget Business)
3. Validate Slack + knowledge base sharing flow
4. Confirm where videos live (ownership, offboarding)

Bonjoro pilot 5) Define 3 triggers (form submit, trial start, ticket resolved) 6) Set an SLA: "send within 4 hours" and enforce it 7) Verify sending identity (mailbox/domain) before measuring results

If neither fits: 6 alternatives in 2 minutes

If you're stuck between "screen recording" and "video email," these tools cover the gaps without forcing the wrong workflow.

Sendspark (best for personalization at scale)

Sendspark is the "personalized video overlay" play: dynamic text, personalization tokens, and landing pages built for sales outreach. If your team wants Loom-like recording but needs personalization that doesn't require recording a brand-new video for every prospect, Sendspark's the cleanest middle ground.

Typical pricing: ~$49-$199/user/mo depending on personalization features and team needs.

Vidyard (best for video selling + video hosting)

Vidyard is a video selling platform with strong hosting, sharing, and sales workflows. It's a better fit than Loom when video is part of your revenue motion and you want a more formal "video library + tracking" setup. It's also a common pick when teams want a more mature video hosting layer alongside sales enablement.

Typical pricing: free tier available; paid plans often land around ~$29-$89/user/mo, with team/enterprise packages higher.

Hippo Video (budget-friendly video marketing + sales)

Good for teams that want video email, landing pages, and light marketing automation without paying enterprise rates.

Typical pricing: ~$20-$80/user/mo.

Dubb (video texting + sales follow-up)

Dubb leans into sales follow-up with video pages, SMS, and simple automation.

Typical pricing: ~$24-$99/user/mo.

BombBomb (real estate + relationship-driven video email)

A classic relationship video email tool, especially popular in real estate and services.

Typical pricing: ~$39-$79/user/mo.

Zight (formerly CloudApp) (quick captures for internal comms)

If you want fast screenshots/GIFs/screen clips for internal sharing, Zight is a strong Loom-adjacent option.

Typical pricing: ~$8-$15/user/mo; team plans higher.

Final pick (my recommendation)

Pick Loom if your #1 job is internal clarity: walkthroughs, handoffs, bug repro, recruiting updates.

Pick Bonjoro if your #1 job is timed follow-up: inbound leads, onboarding moments, renewals, "we saw you" customer touches.

If pipeline's the issue and your data's messy, fix reach first, then add video. Video doesn't outperform bad deliverability.

If you're choosing this for pipeline, add an accuracy layer

Prospeo is a clean add-on to either Bonjoro or Loom when the real problem isn't "we need better videos," it's "we aren't reaching the right people consistently." Use it to build lists with verified emails and mobiles, refresh stale CRM records on a 7-day cycle, and push clean contacts into your CRM or sequencer so your video follow-ups go to real inboxes instead of bouncing or disappearing into spam (use a proper email verification list SOP).

FAQ

Is Bonjoro or Loom better for sales follow-ups?

Bonjoro's usually better for sales follow-ups because it's built around triggered queues, ownership, and CTAs, so reps can send within 4 hours of a demo request or signup. Loom's better when the "follow-up" is really a walkthrough and you just need a fast record -> link -> share loop.

What are the biggest free-plan limits on Loom and Bonjoro?

Loom Starter is capped at 25 videos per person, 5-minute screen recordings, and 720p quality (meeting recordings can be longer). Bonjoro's Free plan lets you send up to 50 videos, so the limit you'll hit first is sending volume, not recording.

Can Bonjoro and Loom track views and watch time reliably?

Yes. They optimize for different actions: Loom Business adds engagement insights plus CSV exports, while Bonjoro emphasizes opens, views, and CTA clicks tied to a sent message so you can trigger a same-day follow-up. If you can't turn "watched" into a task within 24 hours, the metric won't matter.

What's a good free tool to improve results before I add video?

Prospeo's free tier includes 75 email credits plus 100 Chrome extension credits per month, which is enough to clean a small outbound list and cut bounces before you send any videos.

Summary: Bonjoro vs Loom, picked the right way

If you're deciding on "bonjoro vs loom," choose based on the motion: Loom for async explanation (internal clarity, screen-first), Bonjoro for timed relationship moments (triggered follow-ups, queues, CTAs). And if your outreach isn't landing because your data's stale, fix reach first, then use video as the multiplier.