Vainu Pricing in 2026: What Every Plan Actually Costs

You open the Vainu pricing page and see €3,500/year. Then you check G2 - it says €4,200. Capterra shows €6,600. GetApp agrees with Capterra. A third-party blog converts it to $7,250. You're five tabs deep and still don't know what you'd actually pay.

That's the Vainu pricing experience in a nutshell. The numbers aren't wrong - they're snapshots of different tiers, captured at different times, labeled with different names. Vainu restructured its pricing around two product lines (Prospecting and CRM), but aggregator sites still show the old tier names. And because Vainu's pricing calculator requires JavaScript interaction, crawlers can't render it. Every comparison site pulls stale data.

I've spent more time than I'd like reconciling these numbers. Here's what Vainu actually costs in 2026, what the hidden fees are, and whether it's worth it for your team.

The Short Version

• Vainu starts at €3,500/year (Prospecting) or €4,200/year (CRM), plus one-time onboarding fees of €200-€750. Your real cost depends on how many users, databases, and exports you need.
• If you sell exclusively into the Nordics, Vainu's company data is unmatched. 5M+ Nordic company profiles, 7M+ contacts, data sourced from official Nordic business registries, 900+ proprietary industry categories. Outside Scandinavia, the data quality drops fast.

Vainu Pricing Breakdown for 2026

Here's the full picture, reconciled across Vainu's own pricing page, G2, and Capterra:

Vainu for Prospecting

The entry point. €3,500/year plus a €200 one-time onboarding fee gets you one user, one Nordic country database, 1,000 company exports, and access to basic search, company profiles, insights, and email triggers. You can export as CSV or JSON, and API access is included. Vainu tracks 14,000+ web technologies, so you can filter companies by their tech stack - genuinely useful for targeted outbound.

This plan makes sense for a solo SDR or a small team doing focused Nordic outbound. You're paying for Vainu's search and filtering engine - the 900+ proprietary industry categories, financial data, technology tracking, and event signals that make Nordic prospecting faster than anything else on the market. But you don't get CRM integration at this tier. That's a separate product. And if you need contact emails outside Finland and Sweden, you'll need another tool entirely (see the best B2B data providers for a wider view).

Vainu for CRM (Nordic Team)

€4,200/year plus a €750 onboarding fee. This is what G2 calls the "Nordic Team" plan. It adds CRM triggers, data updates for 1,000 accounts, workflow automation, and plug-and-play connectors for Salesforce, HubSpot, Dynamics 365, and Pipedrive.

The real value here is automated CRM enrichment - Vainu monitors your accounts and pushes updates when companies change. New funding rounds, leadership changes, technology adoption, office moves. For teams running account-based plays in the Nordics, this is where Vainu earns its keep.

One critical limitation: decision-maker contact data covers Finland and Sweden only.

Vainu Team / Nordic Business

Here's where the naming gets confusing. Capterra lists a "Team" plan at €6,600/year with 3,000 account updates. G2 lists "Nordic Business" at €9,900/year with 8,000 account updates and a dedicated CSM. These are different tiers - Capterra just doesn't show the full lineup.

The €6,600 Team plan is the mid-tier sweet spot for companies that outgrow the 1,000-account limit but don't need enterprise-scale data. The €9,900 Nordic Business plan adds a dedicated customer success manager and significantly more account capacity. If you're enriching a CRM with thousands of Nordic accounts, this is likely where you land.

Vainu Global and Enterprise

The Global plan runs €12,000/year and unlocks Vainu's full international database (90M+ company profiles), up to 10,000 exports or enrichments, and a dedicated CSM. HubSpot and Salesforce integrations are included.

Here's the thing: Vainu's global data is a different beast from its Nordic data. The Nordic databases are sourced from official business registries - PRH in Finland, Bolagsverket in Sweden, Bronnøysundregistrene in Norway, Virk in Denmark. The global data doesn't have those sources, and users notice the quality gap immediately.

Enterprise pricing isn't published. Based on the Global plan at €12,000 and the addition of API/webhooks, SFTP delivery, discovery workshops, and professional services, expect €18,000-€25,000+ per year. You'll need to talk to sales.

Hidden Costs and Fine Print

Onboarding Fees

€200 for Prospecting, €750 for CRM. These are one-time charges, but they aren't prominently displayed on the pricing page - you'll find them in the fine print or during the sales conversation.

Real talk: charging for onboarding in 2026 signals a product that hasn't invested enough in self-serve UX. Most modern data platforms let you sign up, connect your CRM, and start pulling data within an hour. Vainu's onboarding fee suggests you'll need hand-holding to get value from the product. The guided setup might save you time, but it's a cost you should budget for.

Per-User and Per-Database Add-Ons

The base plans include one user and one Nordic country database. Need to add your second SDR? That's roughly €1,000-€2,000/year per additional user. Want to prospect into both Finland and Sweden? Each additional country database runs about €1,000-€2,500/year.

These add-ons are where Vainu's "starting at €3,500" becomes €7,000-€10,000 fast.

A three-person team covering two Nordic markets on the CRM plan could easily hit €10,000-€15,000/year before you touch the higher tiers. I've seen this catch teams off guard during budget reviews - they signed up for one thing and ended up paying for something very different.

Contract Terms

All plans are 12-month auto-renewing subscriptions with a 60-day cancellation notice requirement. Miss that window, and you're locked in for another year. One sales director on Capterra specifically called out the frustration of not being able to purchase a standalone single license without committing to a full annual plan.

The free trial exists but isn't self-serve. You fill out a form, a Vainu rep reaches out, and they schedule a guided walkthrough. If you're the type who wants to test a product on your own terms before committing, this process will feel slow.

Why Every Site Shows Different Vainu Pricing Numbers

The confusion isn't entirely Vainu's fault - it's a platform problem. Here's what each source actually shows:

• Vainu.com: €3,500/year (Prospecting) and €4,200/year (CRM) as starting prices, with a dynamic calculator for customization
• G2: Nordic Team at €4,200, Nordic Business at €9,900, Global at €12,000, Enterprise as "Contact Us"
• Capterra/GetApp: Team at €6,600, Business at €12,000, Enterprise as "Contact vendor"
• SoftwareAdvice: Free Trial at €0, Team at €6,600

Vainu restructured its product lines into "Prospecting" and "CRM" at some point, but aggregator sites still reflect the older tier names (Nordic Team, Nordic Business, Team, Business). The €4,200 on G2 maps to Vainu's CRM starting price. The €6,600 on Capterra maps to a mid-tier with 3,000 account updates - a plan that doesn't appear on Vainu's current pricing page.

The dynamic calculator on Vainu's pricing page requires JavaScript to render, which means web crawlers and aggregator bots can't pull current numbers. They're stuck with whatever was last manually submitted.

Is Vainu Worth the Cost?

For Nordic-Only Teams

If your entire addressable market is Finland, Sweden, Norway, and Denmark - yes, Vainu is the #1 choice for company data. No contest.

The depth is remarkable: 5M+ Nordic company profiles, 7M+ contacts, 900+ proprietary industry categories that go far beyond standard SIC/NACE codes (think granular labels like "SaaS," "FinTech," "Circular Economy"). Data sourced from official Nordic business registries means the company data is as close to ground truth as you'll get. Reviewers back this up: 4.6/5 across 203 reviews on G2, with 80% giving five stars. For automated CRM enrichment of Nordic accounts, nothing else comes close. We haven't tested a tool that matches Vainu for this specific use case.

For EMEA or Global Teams

This is where Vainu's value proposition falls apart.

199 of 203 reviewers are European - and overwhelmingly Nordic. The platform simply doesn't have the same data depth outside Scandinavia. One BDM who used Vainu for 1-2 years rated value for money 2/5 and described the non-Nordic data as "just a collection of yellow page data." That's the most damning review in Vainu's Capterra profile, and it aligns with what we've seen from teams trying to use Vainu outside Scandinavia.

Hot take: If your average deal size is under €15,000 and you sell outside the Nordics, Vainu at €3,500+/year is the wrong investment. You're paying premium prices for registry-grade Nordic data you won't use, while getting directory-level data everywhere else. Spend that budget on a global contact data tool and a good intent data provider instead.

Vainu's value-for-money rating on Capterra is 4.1/5 - notably the lowest sub-rating, below ease of use (4.2), overall satisfaction (4.3), and customer service (4.5). That gap tells you something.

Vainu vs Alternatives: Pricing Comparison

Prospeo

The self-serve pick for global contact data. Prospeo covers 300M+ professional profiles with 143M+ verified emails and 125M+ verified mobile numbers - all refreshed on a 7-day cycle (the industry average is 6 weeks). The free tier gives you 75 verified emails/month, and paid plans run roughly $0.01/email with no annual contract. For teams that need accurate emails and direct dials outside the Nordics, Prospeo's 98% email accuracy and 30% mobile pickup rate make it the strongest complement to Vainu - or a standalone replacement if you don't need Nordic registry data.

If you're comparing contact tools specifically, start with our roundup of email lookup tools and the best email verifier websites.

Apollo.io

The budget pick for global outbound. Apollo's free plan includes 10,000 email credits and basic filters - more than enough to test whether the data works for your market. Paid plans run $49-$119/user/month (annual billing), and a five-person SDR team on Professional typically lands around $7,140/year with credit overages.

The tradeoff: Apollo's 275M+ contact database is broad but not deep. G2 reviewers report email bounce rates of 15-20% on certain segments. For Nordic company data specifically, Apollo can't touch Vainu. But for global contact data at a fraction of the cost, it's hard to beat. If you're considering it, check our deep dive on Apollo.io accuracy.

Cognism

Cognism is the EMEA compliance play. If your outbound team cold-calls across Europe and you need phone-verified mobile numbers with DNC list checking baked in, Cognism is the safest bet. Their Diamond Verified mobiles cover 15 DNC registries (including Sweden), and the licence-based model means no credit anxiety - unlimited views and exports within your plan.

But at €15,000-€30,000/year, it's a serious commitment. And the US data doesn't justify that price tag.

ZoomInfo

Skip this if: your team is primarily European, your deal sizes are under $20K, or you don't need the full sales intelligence suite. ZoomInfo's $15,000-$30,000/year professional plans are strongest in the US. EMEA data costs extra - a frustrating add-on model that makes ZoomInfo disproportionately expensive for European teams. For Nordic-specific needs, Vainu beats it handily on company data quality.

Lusha

Free tier with 70 credits/month, paid plans at $29.90-$69.90/user/month. Here's the credit math that matters: 1 credit per email reveal, 10 credits per phone number. That means 600 credits on the Premium plan gets you 60 phone numbers or 600 emails - not both. Good for individual prospectors testing the waters, but the per-contact cost balloons at team scale. A five-person team on Premium runs about $4,200/year. (If you're evaluating it, see our updated Lusha pricing breakdown.)

Who Should Buy Vainu - and Who Shouldn't

Buy Vainu If...

You sell exclusively into Finland, Sweden, Norway, or Denmark. Your team needs deep firmographic data - financials, technologies, vehicle data, event signals - not just contact information. You want automated CRM enrichment that monitors Nordic accounts and pushes updates when companies change. And your budget supports €3,500+/year with a 12-month commitment.

Vainu's 900+ proprietary industry categories, official registry data, and event monitoring triggers make it genuinely unmatched for Nordic company intelligence.

Skip Vainu If...

You need contact data outside Finland and Sweden. You sell into EMEA broadly or globally. You're a solo founder or small team that can't justify €3,500/year plus onboarding for a single Nordic database. Or you want a self-serve trial without scheduling a sales call first.

FAQ

Does Vainu offer a free trial?

Yes, but it isn't self-serve - you submit a form and a rep schedules a guided walkthrough. The trial includes all Nordic databases, CRM integrations, and decision-maker data for Finland and Sweden. No credit card required, but expect a sales conversation before you access the product.

Can I buy Vainu for just one user?

The base Prospecting plan includes one user at €3,500/year, but you must commit to a full 12-month contract. Additional users cost roughly €1,000-€2,000/year each. Vainu doesn't publish exact per-seat pricing - you'll get a custom quote during the sales process.

Does Vainu include contact emails and phone numbers?

Vainu provides decision-maker contact data for companies in Finland and Sweden only. For verified emails and direct dials globally, pair it with a dedicated tool - Prospeo's free tier includes 75 verified emails/month across 300M+ profiles, or Apollo offers 10,000 email credits on its free plan.

What CRMs does Vainu integrate with?

Vainu integrates natively with Salesforce, HubSpot, Microsoft Dynamics 365, and Pipedrive. CRM integration requires the CRM plan at €4,200/year minimum - it isn't included in the €3,500 Prospecting plan. Field mapping and automated data updates are configurable per connector.

How do I cancel my Vainu subscription?

Vainu uses 12-month auto-renewing contracts with a mandatory 60-day cancellation notice. You must notify them at least 60 days before your renewal date, or the contract automatically extends another full year. Mark your calendar 90 days out to give yourself a buffer.