Datanyze Pricing Breakdown: What Each Plan Really Costs Per Contact in 2026

$29 a month for 80 contact reveals sounds cheap - until you realize an SDR prospecting 20 contacts a day burns through that in four business days. Then you're either sitting on your hands or upgrading. Datanyze pricing looks attractive at first glance, but the real cost per usable contact tells a different story.

The Quick Version

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Affordable on paper. But credits burn fast, data quality is inconsistent, and you lose all revealed contacts if you cancel. Keep reading for the real per-contact cost and whether alternatives give you more for less.

Datanyze Plans and Credit Structure

Datanyze's pricing page is refreshingly transparent for this market. Three tiers, clear credit counts, no "talk to sales" gate. That alone puts it ahead of half the B2B data industry.

Nyze Lite is a 90-day free trial - not a permanent free plan. You get 10 credits per month, no credit card required. It's enough to test the Chrome extension on a handful of prospects, but not enough to run any real prospecting workflow.

Nyze Pro 1 is the entry paid plan at $29/mo on monthly billing, or $21/mo if you commit annually. That annual commitment saves you roughly 30%, but it's non-refundable. You get 80 credits per month (or 960 upfront on annual plans to use at your own pace).

Nyze Pro 2 doubles your credits to 160/month for $55/mo ($39/mo annual). The per-credit cost drops slightly - $0.244 on annual vs. $0.263 for Pro 1 annual. Not a dramatic difference.

Annual plans deliver all credits upfront, which sounds generous until you realize there's no rollover mechanism to worry about - you just need to use them within 12 months. Plans auto-renew by default, and yearly commitments are non-refundable. Datanyze also offers technology market share reports, a unique feature if you need market intelligence alongside contact data, but for most buyers evaluating these plans, the contact credits are what matter.

What Does 1 Datanyze Credit Get You?

One credit reveals one contact's information - typically an email address and phone number for a single person. You spend credits through two channels: the Chrome extension (which overlays contact data while you browse professional profiles and company websites) or Datanyze's Directory Pages (a built-in search interface).

Sounds straightforward. The problem is what counts as a "reveal."

A credit gets consumed the moment you click to reveal a contact - regardless of what comes back. If Datanyze returns a direct mobile number, great. If it returns a generic company HQ number you could've found on the company's website in 10 seconds, that credit is still gone.

Here's why that matters more than you'd think: Datanyze's database of 120M+ contacts breaks down to roughly 84M verified emails and only 63M direct dials. That means nearly half the database doesn't have a direct phone number. Many of your credit reveals will return a company switchboard or nothing at all for the phone field.

This is the #1 complaint in user reviews. One G2 reviewer put it bluntly: the tool "let us utilise the credits for just giving company HQ number. Which we can find it in website as well."

That's a credit burned on zero value.

There's no refund mechanism for low-quality reveals. If the email bounces or the phone number is a switchboard, you're out a credit. At $0.26-$0.36 per credit, individual losses feel small. But they compound fast when 15-20% of your reveals are duds.

If you're trying to reduce waste, it helps to understand how B2B data is collected and what “verified” actually means in practice.

The Real Cost Per Usable Contact

The listed per-credit cost assumes every reveal delivers a usable, accurate contact. That's not how it works in practice.

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B2B contact data decays at 22.5-30% annually. People change jobs, companies get acquired, email domains shift. Datanyze's database doesn't refresh at the same pace as that decay. User reviews consistently flag outdated information - contacts no longer at organizations, old email addresses, defunct phone numbers. Based on user complaints and industry-standard decay rates, we estimate that 15-20% of Datanyze credit reveals return contacts that are outdated, inaccurate, or low-value.

That changes the math:

Now let's talk burn rate. An SDR prospecting 20 contacts per day - a modest pace for outbound - uses 100 credits per week. Pro 1's 80 monthly credits last four days. Pro 2's 160 credits last eight business days. Neither plan covers a full month of active prospecting.

If you've got a team of three SDRs, even Pro 2 annual gives you roughly 53 credits per rep per month. That's about 2.5 contacts per rep per business day. For any team running serious outbound, you'll either need multiple subscriptions or you'll hit the ceiling within the first two weeks.

The per-contact cost isn't the problem. The volume cap is.

If you want the deeper benchmarks and mitigation playbook, see our guide on B2B contact data decay.

Hidden Costs and the Cancellation Trap

Beyond the sticker price, Datanyze has several policies that can catch you off guard.

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Contact locking on cancellation. This is the big one. When you cancel your Datanyze subscription, every contact you've ever revealed gets locked behind a paywall. Not just future reveals - all historical data. Want to access that prospect list you built over six months? Resubscribe. This is effectively a data hostage situation, and it's the single most important thing to understand before signing up.

Auto-renewal is the default. Both monthly and annual plans auto-renew. Annual plans are non-refundable once they renew. You need to cancel before your billing date to avoid the next charge.

No standard refunds. Refunds are only issued for "material breach by the company." If you're unhappy with data quality or credit waste, that doesn't qualify.

Post-cancellation billing complaints. One Software Advice reviewer (Rodrigo G.) reported being charged even after requesting cancellation. Other reviewers echo this: "they use tokens and still continue to charge you when you cancel." Whether this is a billing system issue or a process gap, it's a recurring pattern worth knowing about.

The takeaway: export everything you need before you cancel. Download your contact lists to CSV immediately. Once you're off the platform, that data is gone.

To keep lists usable long-term, you’ll also want a simple process for how to keep CRM data clean.

What Users Say About Datanyze's Value

Datanyze holds a 4.1/5 on G2 from 445 reviews - respectable but not outstanding. On Software Advice, it drops to 3.7/5 from 52 reviews, with a value-for-money score of just 3.5/5.

What users like: The Chrome extension is genuinely easy to use. Multiple reviewers call it intuitive and fast. Vishal S. went so far as to say Datanyze has "more information than ZoomInfo and Lusha combined" - a bold claim, but it reflects the experience of users who prospect in Datanyze's sweet spot (U.S. tech companies).

What users don't like: An analysis of 1,298 reviews across G2, Capterra, and Trustpilot surfaces five consistent complaints:

1. Contact data is hit or miss - "Contact information is hit or miss"
2. Outdated records - "Some of the information feels outdated when you cross-check"
3. Credits feel restrictive - "You burn through credits faster than expected"
4. Thin database outside U.S. tech - Aswani K. specifically flagged APAC coverage as a major gap, saying the tool "didn't find good data at least when it comes to India or APAC region"
5. Slow customer support - Oleksandra R. noted that "the product works well, but customer support is horrible"

The pattern is clear: Datanyze works well for a narrow use case (U.S. tech prospecting at low volume) and falls apart outside that lane.

The ZoomInfo Connection - Why It Matters

ZoomInfo acquired Datanyze in September 2018. This isn't just corporate trivia - it directly shapes the product's cost structure and roadmap.

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ZoomInfo's entry-level paid plan starts around $15,000/year. One Reddit user reported paying "$19,700 a year for 6 seats." That's a completely different universe from Datanyze's $252/year Pro 1 plan.

Look, I've seen this playbook before. Datanyze functions as ZoomInfo's SMB funnel. The credit limits are deliberately tight - 80-160 contacts per month is enough to get you hooked but not enough to run a real outbound operation. When you outgrow those limits, the natural upgrade path isn't Pro 2. It's ZoomInfo.

The database size gap tells the story: Datanyze covers 120M+ contacts (84M emails, 63M direct dials). ZoomInfo covers 321M professionals across 104M companies. Datanyze gives you a taste. ZoomInfo is the full meal - at 30-60x the price.

Datanyze's product roadmap has been slow to evolve, too. Features like icebreakers for cold outreach and team credit management have been listed as "coming soon" without clear timelines, which reinforces the theory that development resources flow to the parent product first.

This isn't necessarily bad if you're aware of it. Datanyze at $21/mo is a legitimate tool for solo SDRs doing light prospecting. Just don't expect the product to grow in ways that compete with its parent company.

If you’re evaluating the enterprise tier anyway, it’s worth reading is ZoomInfo accurate before you commit.

How Datanyze Compares to Alternatives in 2026

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Prospeo - The Accuracy-First Alternative

If credit waste is your core frustration with Datanyze, Prospeo eliminates it. Every email is verified before you pay - 98% accuracy backed by a proprietary 5-step verification process and a 7-day data refresh cycle (the industry average is 6 weeks). The database spans 300M+ professional profiles with 143M+ verified emails and 125M+ verified mobile numbers.

Paid plans start around $39/mo. The free tier gives you 75 verified emails plus 100 Chrome extension credits per month - more useful volume than Datanyze's 10-credit trial. No contracts, no contact locking, and you only pay for valid addresses. Teams switching from other providers report bounce rates dropping from 35%+ to under 5%. At roughly $0.01 per email, the cost-per-usable-contact math isn't even close.

If you're comparing tools in this category, start with our roundups of B2B data providers and email lookup tools.

Apollo.io - The Volume Play

Apollo's free plan gives you 10,000 email credits per month. That's 1,000x Datanyze's free tier. Let that sink in.

Paid plans start at $49/mo (annual) with unlimited email credits, 75 mobile credits, and 1,000 export credits. The database covers 275M+ contacts across 73M+ companies. Apollo also bundles email sequences, a dialer, and CRM sync - features Datanyze doesn't offer. The trade-off: Apollo has a steeper learning curve, and email bounce rates can reach 15-20% on certain segments per G2 reviewers. It's a broader, messier dataset. But for raw volume per dollar, nothing in this price range comes close.

Skip Apollo if you need high deliverability out of the box. The lack of pre-send verification means you'll want to run emails through a separate email verifier website before sending.

Lusha - The Credit Math Trap

Lusha is the most direct Datanyze competitor - Chrome extension, credit-based, similar price point. Pro at $29.90/mo gives you 250 credits, which sounds generous until you realize phone reveals cost 5 credits each.

If you're doing email-only prospecting, Lusha is cheaper per contact than Datanyze. If you need phone numbers, the credit math gets ugly fast: revealing both email and phone for one contact costs 6 credits minimum. That 250-credit allotment suddenly covers about 40 full contact reveals.

Lusha's database is smaller at 45M+ contacts, but coverage in the segments it does cover tends to be solid. If you want the full breakdown, see our Lusha pricing guide.

ZoomInfo

Datanyze's parent company. Starts at ~$15,000/year with annual contracts and multi-year lock-ins. Only relevant if you've genuinely outgrown the SMB tier and need 321M contacts, intent data, and workflow automation. For most teams reading this article, it's overkill. (If you're benchmarking the enterprise option, start with ZoomInfo pricing.)

Cognism

Best option for GDPR-focused teams prospecting in Europe and APAC - exactly where Datanyze is weakest. Custom pricing, typically $1,000-3,000/month with annual contracts. Skip it if you're U.S.-only.

If compliance is a deciding factor, start with a GDPR compliant database checklist before you buy.

Is Datanyze Worth the Cost in 2026?

Use Datanyze if:

• You're a solo SDR or founder prospecting U.S. tech companies at low volume (under 80 contacts/month)
• You want the simplest possible Chrome extension workflow with zero learning curve
• You're testing whether outbound prospecting works for your business before investing in a bigger tool
• Pro 1 annual at $21/mo fits your budget and your volume needs

Skip Datanyze if:

• You prospect more than 20 contacts per day (you'll exhaust credits in under a week)
• You need APAC or European coverage (the data is thin outside the U.S.)
• You want to keep your contact data if you ever cancel (contact locking is a dealbreaker)
• You have a team of 2+ SDRs (the credit math doesn't work at any tier)
• You care about email deliverability (no pre-send verification means bounced credits)

Here's my honest take: Datanyze isn't really a standalone product anymore. It's ZoomInfo's free trial funnel with a price tag. The credit limits, the contact locking, the thin database outside U.S. tech - these aren't bugs. They're features designed to push you toward the parent product. If your average deal size is under $10K, you almost certainly don't need ZoomInfo-level data, and you definitely don't need to be funneled toward a $15K/year contract. Pick a self-serve tool with transparent pricing and no lock-in.

They do.

FAQ

Does Datanyze have a free plan?

Datanyze offers Nyze Lite, a 90-day free trial with 10 credits per month - no credit card required. It's not a permanent free plan. After 90 days, you lose access to all revealed contacts unless you upgrade to Pro 1 ($21/mo annual) or Pro 2 ($39/mo annual). Prospeo's free tier (75 verified emails + 100 Chrome extension credits/month) has no expiration date.

What happens to my Datanyze contacts if I cancel?

You lose access to every contact you've ever revealed - Datanyze locks all historical data behind a paywall upon cancellation. You must resubscribe to regain access. Always export your contact lists to CSV before canceling. Tools like Apollo and Prospeo don't lock contacts, so exported data stays yours permanently.

Is Datanyze Pro 1 or Pro 2 the better value?

Pro 2 annual ($39/mo, 160 credits) has a slightly lower per-credit cost ($0.244) than Pro 1 annual ($21/mo, 80 credits, $0.263). But most active SDRs burn through 160 credits in under two weeks, making neither plan sufficient for serious outbound volume. If you need more than 80 contacts/month, evaluate Apollo or Prospeo instead.