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Cost per lead benchmarks, KPIs, ROI, and lead source attribution
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articles
Articles
Learn lead generation pricing models, 2026 CPL benchmarks, and a simple break-even calculator to sanity-check quotes and buy leads smarter.
Learn when to follow up with prospects at every sales stage. Data-backed cadences, templates, and timing that convert - not annoy.
Build a follow up email sequence strategy for 2026: segment caps, timing rules, templates, stop rules, branching logic, and deliverability guardrails.
Learn how to analyze firmographic data with scoring models, pivot tables, and layered signals. The step-by-step process most B2B teams skip.
Learn how does GDPR affect email marketing in 2026: PECR/ePrivacy, consent vs soft opt-in, B2B nuance, tracking, logs, and suppression.
Account identification explained across B2B sales, banking KYC, and accounting. Tools, pricing, compliance updates, and practical frameworks for 2026.
Compare outbound calling software in 2026: dialer modes, STIR/SHAKEN, spam-label tips, retention gotchas, and pricing snapshots for 11 tools.
