Prospecting Fundamentals
Prospecting definition, process steps, techniques, strategies, and best practices
5
articles
Articles
Learn what prospecting in marketing means, how it differs from lead gen, and the channels, tools, and frameworks that build real pipeline in 2026.
Read →Learn sales prospecting vs business development in 2026: ownership, KPIs, workflows, handoffs, and benchmarks - plus how to structure both. Read now.
Read →Build a prospecting pipeline that reliably books meetings. Get stages, exit criteria, cadence templates, KPIs, and a lean 2026 tool stack.
Read →Learn how to find, verify, and manage business contacts in 2026. Covers top tools, data decay stats, networking tips, and CRM strategies.
Read →Learn the difference between prospecting and lead generation with a clear table, lifecycle (MQL->SAL->SQL), KPIs, SLAs, and 2026 benchmarks.
Read →