Intent Data and Buying Signals

First-party and third-party intent data, buying signals, and intent-based targeting

11

articles

Articles

How to Operationalize Intent Data: 2026 Playbook

Learn how to operationalize intent data with scoring models, team SLAs, and tech stack architecture. Turn buyer signals into pipeline in 2026.

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Regulatory Changes as Sales Triggers: 2026 Playbook

Turn regulatory changes into predictable sales pipeline. 6 regulations creating buying windows in 2026, timing frameworks, and outreach templates.

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Search Intent Data in 2026: Signals, Datasets & Workflows

Learn search intent data for SEO + B2B: signals, dataset fields, GSC/SERP workflows, validation, and activation. Build an auditable system.

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Intent Signals: What They Are & How to Use Them in 2026

Learn what intent signals are, the types that matter, and how to build a signal stack that creates pipeline. Real case studies, tools, and pricing.

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How to Measure Intent Data in 2026: KPIs, Holdouts, ROI

Learn how to measure intent data with baselines, KPIs, influenced pipeline rules, and holdout tests - plus a practical dashboard template.

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Intent Data for SDRs: The Honest Playbook (2026)

72% of SDRs say intent data never converts. Here's the framework, templates, and tools that actually make it work in 2026.

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Intent Prediction in 2026: Models, Taxonomy & Metrics That Work

Learn intent prediction across chat, recs, robotics, and B2B. Get a practical taxonomy, model patterns, and metrics like ECE/Brier to ship safely.

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Accounts In Market Intent Data: Definition + Model (2026)

Learn what accounts in market intent data means: thresholds, lookback windows, scoring, routing SLAs, and a 30-day validation plan for 2026.

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Buying Signals for Outbound: 8 Signals Ranked by Impact (2026)

Learn which buying signals for outbound actually convert. 8 signals ranked by impact, stacking frameworks, and tool stacks from $0-$50K/yr.

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Automate Sales Signals in 2026: End-to-End GTM Blueprint

Automate sales signals end-to-end: capture, score, dedupe, enrich, route, activate, and measure - plus 2026 tool and pricing ranges. Build it now.

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Deal Risk Champion Leaves: 48-Hour Rescue Plan (2026)

Deal risk champion leaves mid-deal? Use this 2026 48-hour rescue plan with triage, scripts, and MAP templates to rebuild stakeholders fast.

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